Franchise Intelligence

Preston Hollow · Dallas

Preston Hollow shows class fill rate declining from 72% to 49% over 6 consecutive weeks. A new boutique Pilates competitor opened within 0.4 miles in April. Recommend a targeted win-back promotion and local partnership campaign before summer.

Brickell · Miami

Brickell has reported a 31% spike in membership cancellations over the past 4 weeks. Two instructor departures were logged in the same period. Recommend immediate field ops outreach and instructor recruitment push to restore client confidence.

Albuquerque Uptown · Albuquerque

Albuquerque Uptown fill rate has plateaued at 42% since opening. Membership acquisition tracking below benchmark. Consider adjusted class schedule and targeted community marketing.

Graduate Hospital · Philadelphia

Graduate Hospital membership growth stalled at 119 active members — 40% below the Northeast new-studio ramp benchmark. Recommend activating the referral program and a local community outreach push.

Creve Coeur · Creve Coeur

Creve Coeur active memberships declining for 5 consecutive weeks. Revenue down 14% MoM. Studio has not reached expected 6-month ramp. Field ops review recommended.

Sugar House · Salt Lake City

Sugar House class fill rate tracking at 44% — well below the 70% healthy threshold. Market is competitive with two established studios nearby. Recommend pricing audit and class schedule optimization.

Montclair · Verona

Montclair weekly churn rate has risen to 8.2%, nearly double the Northeast average. Studio opened November 2024 and has not hit the membership floor. Two instructor evaluation deadlines missed.

Edwardsville · Edwardsville

Edwardsville weekly churn elevated at 7.8%. Smaller market with limited membership replacement pipeline. Retention program activation and local fitness-adjacent partnerships recommended.

Holly Springs · Holly Springs

Holly Springs opened August 2025 and membership ramp is tracking slightly below the new-studio benchmark. Presales conversion was strong; recommend activating referral program earlier than standard timeline.

JETSET Miami · Miami Beach

Two instructors at JETSET Miami have recertification deadlines within the next 30 days. Recommend scheduling evaluation slots before peak summer season to avoid reduced class capacity.