Studio Overview

Chelsea

Healthy

New York, NY · Northeast

Opened September 2023

254 West 22nd St.

(646) 555-0238

Class Occupancy

83.5%

-3.0% WoW

Average seat fill rate across all classes this week.

Member Bookings233
Pack Bookings80
ClassPass Bookings39

Active Members

381

-0.8% WoW

Total active memberships billed this week.

Net Change-3
Rev / Member$86

Weekly Revenue

$32,762

-0.0% WoW

Gross revenue collected across all booking types this week.

Rev / Member$86
vs Last Week-$6

Weekly Churn

2.0%

+19.6% WoW

Share of active members who cancelled this week.

Est. Lost8
Still Active373
Overview

Revenue has climbed from $30,047/week to $32,762/week — up 9.0% over this period. The last 4 weeks averaged $32,655/week, up $550 from the prior 4 — growth is still building.

Membership has grown from 337 to 381 members — a net gain of 44 over this period. The last 4 weeks added an average of 2.1 members/week, up from the prior stretch — momentum is holding.

Retention AI →

381 members analyzed

58 high risk

High

58

15%

58 Members · Immediate Action Needed

Medium

84

22%

84 Members · Monitor Closely

Low

239

63%

239 Members · Stable Retention

Annual revenue at risk

$101,460

37%

of members at risk

Recent Reviews →
Google4.8★★★★★(9)
ClassPass4.0★★★★(5)

Stephanie W.

★★★★★

Google
May 23, 2026

Incredible studio. The classes are always perfectly structured — tough enough to feel like you worked hard, but you leave feeling energized not destroyed. This is my happy place.

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Kate H.

★★★★

ClassPass
May 20, 2026

Fantastic workout and amazing instructors. Parking can be tricky depending on the time of day but once you're inside the studio is beautiful and the class is totally worth the hassle.

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Simone W.

★★★★★

Google
May 20, 2026

First class with Vera and I was immediately a regular. She has this rare ability to make a room full of mixed levels all feel like the class was designed specifically for them.

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Taylor E.

★★★★★

ClassPass
May 16, 2026

JETSET has ruined all other workouts for me. Nothing compares. The combination of Pilates fundamentals with real strength training is brilliant. Every instructor brings something different to the class.

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Claire B.

★★★★★

ClassPass
May 8, 2026

Took a class with Petra on a whim and she completely sold me on this studio. So motivating without being overwhelming, and her cueing is genuinely the best I've experienced.

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Morgan D.

★★★★

Google
May 7, 2026

Really solid studio. The reformer Pilates format works so well — challenging but low impact so my joints feel great. I come about 3x a week and have noticed a huge improvement in my overall fitness.

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Priya N.

★★★★★

Google
May 6, 2026

I was a skeptic — I thought Pilates was too slow-paced for me. After one class I was proven completely wrong. This is full-body strength training on a different level. I come 4x a week now.

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Natalie R.

★★★★★

Google
Apr 26, 2026

Completely transformed my fitness routine. Instructors know your name, remember your goals, and push you just enough. Six months in and I'm the strongest I've ever been.

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Dani S.

★★★★★

Google
Apr 26, 2026

I've been to dozens of boutique fitness studios and Nora is one of the best instructors I've ever had. She remembers your name, your limitations, and pushes you in exactly the right ways.

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Jenna W.

★★★★

Google
Apr 25, 2026

Really solid studio. My only small complaint is that the early morning slots are incredibly hard to book — they fill up within minutes. Clearly a sign that the classes are great, which they are. Just wish there was more availability.

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Sarah M.

★★★★★

Google
Apr 14, 2026

Best Pilates studio I've been to. The instructors are world-class and genuinely invest in your progress. My posture, strength, and flexibility have all improved dramatically. Completely obsessed.

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Kayla J.

★★★☆☆

ClassPass
Apr 14, 2026

The studio itself is great but I think Mila's pacing is a bit fast for where I am right now. Others in the class seemed to love it. Might try a different instructor next time.

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Rose K.

★★★★★

Google
Mar 27, 2026

Signed up on a whim three months ago and have not looked back. I can see my body changing in ways that years of gym work never produced. The reformer targets muscles I didn't know I had. Completely sold.

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Kira W.

★★★☆☆

ClassPass
Mar 20, 2026

Average experience for the price point. Some instructors are excellent, others are just okay. The studio is clean and well-equipped but I expect more personalization at this price.

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