Studio Overview

Montclair

At Risk

Verona, NJ · Northeast

Opened November 2024

418 Pompton Blvd.

(973) 555-0238

Class Occupancy

48.0%

+3.4% WoW

Average seat fill rate across all classes this week.

Member Bookings53
Pack Bookings27
ClassPass Bookings43

Active Members

124

+3.3% WoW

Total active memberships billed this week.

Net Change+4
Rev / Member$88

Weekly Revenue

$10,917

-1.3% WoW

Gross revenue collected across all booking types this week.

Rev / Member$88
vs Last Week-$141

Weekly Churn

6.5%

-1.2% WoW

Share of active members who cancelled this week.

Est. Lost8
Still Active116
Overview

Revenue has climbed from $7,526/week to $10,917/week — up 45.1% over this period. The last 4 weeks averaged $10,661/week, up $872 from the prior 4 — growth is still building.

Membership has grown from 66 to 124 members — a net gain of 58 over this period. The last 4 weeks added an average of 4.0 members/week, up from the prior stretch — momentum is holding.

Retention AI →

124 members analyzed

43 high risk

High

43

35%

43 Members · Immediate Action Needed

Medium

40

32%

40 Members · Monitor Closely

Low

41

33%

41 Members · Stable Retention

Annual revenue at risk

$66,989

67%

of members at risk

WarningChurn
May 29

Montclair weekly churn rate has risen to 8.2%, nearly double the Northeast average. Studio opened November 2024 and has not hit the membership floor. Two instructor evaluation deadlines missed.

Recent Reviews →
Google3.5★★★★(6)
ClassPass3.0★★★☆☆(3)

Monica V.

★★☆☆☆

Google
May 29, 2026

Really disappointed in how things have gone recently. Loved this place when it first opened but there have been a lot of changes and it just doesn't feel the same. Instructor departures, half-full classes — something's off.

Read full review →

Dani S.

★★★★★

Google
May 25, 2026

I've been to dozens of boutique fitness studios and Xena is one of the best instructors I've ever had. She remembers your name, your limitations, and pushes you in exactly the right ways.

Read full review →

Whitney B.

★★☆☆☆

ClassPass
May 23, 2026

The equipment is good but the experience has gone downhill. Long waitlists followed by last-minute cancellations, and when I reached out to customer service I felt completely brushed off. Reconsidering my membership.

Read full review →

Sandra N.

★★★☆☆

Google
May 18, 2026

Good not great. The equipment is pristine and the studio looks beautiful. But over the past couple of months the class experience has felt more transactional. Less of the community feel that made me sign up.

Read full review →

Kayla J.

★★★☆☆

ClassPass
May 13, 2026

The studio itself is great but I think Winona's pacing is a bit fast for where I am right now. Others in the class seemed to love it. Might try a different instructor next time.

Read full review →

Patricia F.

★★★☆☆

Google
May 10, 2026

The reformer quality and facility are genuinely excellent. But I've had two instructors who didn't offer any modifications for a small injury I mentioned. At this price point I expect better attention to individual needs.

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Dana R.

★★★☆☆

Google
Apr 18, 2026

The reformers are high quality and the workout is solid, but I've noticed the studio feels less personal lately. Classes seem more rushed and there's less attention to individual form corrections.

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Haley J.

★★★★

ClassPass
Mar 29, 2026

Super clean, professional, and the instructors clearly know their stuff. I'd give it 5 stars but the waitlist situation is real — you have to book days in advance for popular time slots.

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Michelle Y.

★★★★★

Google
Feb 17, 2026

Hands down the best group fitness experience I've had. Small class sizes mean actual attention to form, which has made a huge difference for me. Can't imagine going anywhere else.

Read full review →

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Maintenance Log →
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