Studio Overview

Creve Coeur

At Risk

Creve Coeur, MO · Midwest

Opened September 2024

12847 Olive Way

(314) 555-0349

Class Occupancy

44.1%

+2.7% WoW

Average seat fill rate across all classes this week.

Member Bookings46
Pack Bookings26
ClassPass Bookings33

Active Members

113

+5.6% WoW

Total active memberships billed this week.

Net Change+6
Rev / Member$89

Weekly Revenue

$10,104

+2.4% WoW

Gross revenue collected across all booking types this week.

Rev / Member$89
vs Last Week$234

Weekly Churn

6.4%

-10.2% WoW

Share of active members who cancelled this week.

Est. Lost7
Still Active106
Overview

Revenue has climbed from $6,414/week to $10,104/week — up 57.5% over this period. The last 4 weeks averaged $9,713/week, up $1,120 from the prior 4 — growth is still building.

Membership has grown from 60 to 113 members — a net gain of 53 over this period. The last 4 weeks added an average of 4.3 members/week, up from the prior stretch — momentum is holding.

Retention AI →

113 members analyzed

40 high risk

High

40

35%

40 Members · Immediate Action Needed

Medium

36

32%

36 Members · Monitor Closely

Low

37

33%

37 Members · Stable Retention

Annual revenue at risk

$62,030

67%

of members at risk

WarningMembership
Jun 1

Creve Coeur active memberships declining for 5 consecutive weeks. Revenue down 14% MoM. Studio has not reached expected 6-month ramp. Field ops review recommended.

Recent Reviews →
Google3.6★★★★(5)
ClassPass3.5★★★★(4)

Whitney B.

★★☆☆☆

ClassPass
May 29, 2026

The equipment is good but the experience has gone downhill. Long waitlists followed by last-minute cancellations, and when I reached out to customer service I felt completely brushed off. Reconsidering my membership.

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Melissa C.

★★☆☆☆

Google
May 23, 2026

Really disappointed lately. The quality used to be consistently excellent and now it feels hit-or-miss. Two instructor departures in one month, classes that feel rushed. Not what I signed up for.

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Simone W.

★★★★★

Google
May 23, 2026

First class with Clara and I was immediately a regular. She has this rare ability to make a room full of mixed levels all feel like the class was designed specifically for them.

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Dana R.

★★★☆☆

Google
May 18, 2026

The reformers are high quality and the workout is solid, but I've noticed the studio feels less personal lately. Classes seem more rushed and there's less attention to individual form corrections.

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Claire B.

★★★★★

ClassPass
May 11, 2026

Took a class with Blythe on a whim and she completely sold me on this studio. So motivating without being overwhelming, and her cueing is genuinely the best I've experienced.

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Christina B.

★★★☆☆

Google
May 6, 2026

Used to be my favorite studio but quality has slipped over the past few months. A lot of instructor turnover and some of the newer instructors aren't quite at the same level yet. Hoping it gets back to where it was.

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Valerie H.

★★★☆☆

ClassPass
Apr 24, 2026

Mixed feelings. The best classes here are legitimately 5 stars. But there's a significant gap between the senior and newer instructors. If you can specifically book the veterans, do — otherwise it's pretty average.

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Harper T.

★★★★

ClassPass
Mar 25, 2026

Really great workout and professional staff. I find the class pacing a bit intense for where I currently am but others in my class clearly thrived on it. More beginner-specific slots would be a nice addition.

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Stephanie W.

★★★★★

Google
Feb 23, 2026

Incredible studio. The classes are always perfectly structured — tough enough to feel like you worked hard, but you leave feeling energized not destroyed. This is my happy place.

Read full review →

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