Studio Overview

Sugar House

At Risk

Salt Lake City, UT · Mountain West

Opened October 2024

1334 Wilmington Way

(801) 555-0238

Class Occupancy

45.5%

+9.4% WoW

Average seat fill rate across all classes this week.

Member Bookings46
Pack Bookings25
ClassPass Bookings33

Active Members

110

+5.8% WoW

Total active memberships billed this week.

Net Change+6
Rev / Member$87

Weekly Revenue

$9,594

+4.1% WoW

Gross revenue collected across all booking types this week.

Rev / Member$87
vs Last Week$377

Weekly Churn

6.2%

-12.9% WoW

Share of active members who cancelled this week.

Est. Lost7
Still Active103
Overview

Revenue has climbed from $6,352/week to $9,594/week — up 51.0% over this period. The last 4 weeks averaged $9,319/week, up $865 from the prior 4 — growth is still building.

Membership has grown from 60 to 110 members — a net gain of 50 over this period. The last 4 weeks added an average of 3.9 members/week, up from the prior stretch — momentum is holding.

Retention AI →

110 members analyzed

39 high risk

High

39

35%

39 Members · Immediate Action Needed

Medium

35

32%

35 Members · Monitor Closely

Low

36

33%

36 Members · Stable Retention

Annual revenue at risk

$58,885

67%

of members at risk

WarningOccupancy
May 31

Sugar House class fill rate tracking at 44% — well below the 70% healthy threshold. Market is competitive with two established studios nearby. Recommend pricing audit and class schedule optimization.

Recent Reviews →
Google4.0★★★★(3)
ClassPass3.0★★★☆☆(6)

Monica V.

★★☆☆☆

Google
May 29, 2026

Really disappointed in how things have gone recently. Loved this place when it first opened but there have been a lot of changes and it just doesn't feel the same. Instructor departures, half-full classes — something's off.

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Valerie H.

★★★☆☆

ClassPass
May 22, 2026

Mixed feelings. The best classes here are legitimately 5 stars. But there's a significant gap between the senior and newer instructors. If you can specifically book the veterans, do — otherwise it's pretty average.

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Whitney B.

★★☆☆☆

ClassPass
May 21, 2026

The equipment is good but the experience has gone downhill. Long waitlists followed by last-minute cancellations, and when I reached out to customer service I felt completely brushed off. Reconsidering my membership.

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Dani S.

★★★★★

Google
May 16, 2026

I've been to dozens of boutique fitness studios and Stella is one of the best instructors I've ever had. She remembers your name, your limitations, and pushes you in exactly the right ways.

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Kira W.

★★★☆☆

ClassPass
May 10, 2026

Average experience for the price point. Some instructors are excellent, others are just okay. The studio is clean and well-equipped but I expect more personalization at this price.

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Kayla J.

★★★☆☆

ClassPass
May 4, 2026

The studio itself is great but I think Cleo's pacing is a bit fast for where I am right now. Others in the class seemed to love it. Might try a different instructor next time.

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Allison T.

★★★☆☆

ClassPass
Apr 28, 2026

Hit or miss depending on the instructor. When you get a great one it's a 5-star experience, but lately the consistency just isn't there. The concept is great — execution needs some work.

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Haley J.

★★★★

ClassPass
Mar 29, 2026

Super clean, professional, and the instructors clearly know their stuff. I'd give it 5 stars but the waitlist situation is real — you have to book days in advance for popular time slots.

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Michelle Y.

★★★★★

Google
Feb 27, 2026

Hands down the best group fitness experience I've had. Small class sizes mean actual attention to form, which has made a huge difference for me. Can't imagine going anywhere else.

Read full review →

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