Studio Overview

Wellesley

New

Wellesley, MA · Northeast

Opened July 2025

124 Center St.

(617) 555-0127

Class Occupancy

53.1%

-2.9% WoW

Average seat fill rate across all classes this week.

Member Bookings52
Pack Bookings27
ClassPass Bookings13

Active Members

103

+2.0% WoW

Total active memberships billed this week.

Net Change+2
Rev / Member$91

Weekly Revenue

$9,393

+7.6% WoW

Gross revenue collected across all booking types this week.

Rev / Member$91
vs Last Week$660

Weekly Churn

2.7%

+10.3% WoW

Share of active members who cancelled this week.

Est. Lost3
Still Active100
Overview

Revenue has climbed from $2,323/week to $9,393/week — up 304.4% over this period. The last 4 weeks averaged $8,797/week, up $1,020 from the prior 4 — growth is still building.

Membership has grown from 25 to 103 members — a net gain of 78 over this period. The last 4 weeks added an average of 3.6 members/week, up from the prior stretch — momentum is holding.

Retention AI →

103 members analyzed

24 high risk

High

24

23%

24 Members · Immediate Action Needed

Medium

23

22%

23 Members · Monitor Closely

Low

56

54%

56 Members · Stable Retention

Annual revenue at risk

$35,559

46%

of members at risk

Recent Reviews →
Google4.8★★★★★(5)
ClassPass4.7★★★★★(6)

Kate H.

★★★★

ClassPass
May 26, 2026

Fantastic workout and amazing instructors. Parking can be tricky depending on the time of day but once you're inside the studio is beautiful and the class is totally worth the hassle.

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Grace A.

★★★★★

Google
May 24, 2026

Just opened and already feels like a special place. The instructors are clearly passionate and so attentive. The studio is beautiful and the community is already forming. Can't wait to watch this place grow!

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Leah F.

★★★★★

ClassPass
May 20, 2026

My friend dragged me to Sable's class and now I'm going three times a week. The reformer work she programs is so smart — feels challenging but you never feel like you might injure yourself.

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Isabella H.

★★★★★

ClassPass
May 12, 2026

So happy this studio opened nearby. Modern equipment, excellent instruction, and a genuinely welcoming vibe. The instructors take extra time with newer clients which I really appreciate.

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Meg O.

★★★★★

Google
May 8, 2026

Rowan's Saturday class was exactly what I needed. She modified for my lower back without making me feel singled out, and still gave me a seriously challenging workout. Phenomenal instructor.

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Morgan D.

★★★★

Google
May 3, 2026

Really solid studio. The reformer Pilates format works so well — challenging but low impact so my joints feel great. I come about 3x a week and have noticed a huge improvement in my overall fitness.

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Sophie N.

★★★★★

Google
Apr 30, 2026

Early adopter here and loving every single class. The instructors correct your form throughout and make sure you're getting the most out of the workout. Impressed with the quality for such a new studio.

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Rina M.

★★★★

ClassPass
Apr 26, 2026

Piper knew everyone in the room by the second class. The correction she gave me on my footwork made an immediate difference. Coming back every week from now on.

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Zoe K.

★★★★★

ClassPass
Apr 18, 2026

Tried it on a whim and now I'm fully committed. Great energy for a brand new studio — already feels like a real community. Instructors are top tier. So glad they came to this area.

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Ava R.

★★★★★

Google
Apr 6, 2026

Brand new but already running like a well-oiled machine. Punctual classes, beautiful space, and instructors who genuinely care. Already booked my next two weeks of classes.

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Emma J.

★★★★★

ClassPass
Mar 25, 2026

Tried it the first week they opened and the quality blew me away for a brand new studio. The instructors are patient, the equipment is immaculate, and the class structure is one of the best I've experienced anywhere.

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