Studio Overview

Preston Hollow

At Risk

Dallas, TX · Texas

Opened June 2024

5114 E. Northwest Hwy.

(214) 555-0784

Class Occupancy

48.1%

-0.3% WoW

Average seat fill rate across all classes this week.

Member Bookings60
Pack Bookings28
ClassPass Bookings46

Active Members

135

+0.7% WoW

Total active memberships billed this week.

Net Change+1
Rev / Member$90

Weekly Revenue

$12,124

+2.1% WoW

Gross revenue collected across all booking types this week.

Rev / Member$90
vs Last Week$247

Weekly Churn

6.7%

+4.6% WoW

Share of active members who cancelled this week.

Est. Lost9
Still Active126
Overview

Revenue has climbed from $8,477/week to $12,124/week — up 43.0% over this period. The last 4 weeks averaged $11,792/week, up $976 from the prior 4 — growth is still building.

Membership has grown from 78 to 135 members — a net gain of 57 over this period. The last 4 weeks added an average of 4.0 members/week, up from the prior stretch — momentum is holding.

Retention AI →

135 members analyzed

47 high risk

High

47

35%

47 Members · Immediate Action Needed

Medium

43

32%

43 Members · Monitor Closely

Low

45

33%

45 Members · Stable Retention

Annual revenue at risk

$71,474

67%

of members at risk

CriticalOccupancy
May 30

Preston Hollow shows class fill rate declining from 72% to 49% over 6 consecutive weeks. A new boutique Pilates competitor opened within 0.4 miles in April. Recommend a targeted win-back promotion and local partnership campaign before summer.

Recent Reviews →
Google4.3★★★★(3)
ClassPass3.4★★★☆☆(5)

Leah F.

★★★★★

ClassPass
May 21, 2026

My friend dragged me to Maren's class and now I'm going three times a week. The reformer work she programs is so smart — feels challenging but you never feel like you might injure yourself.

Read full review →

Whitney B.

★★☆☆☆

ClassPass
May 20, 2026

The equipment is good but the experience has gone downhill. Long waitlists followed by last-minute cancellations, and when I reached out to customer service I felt completely brushed off. Reconsidering my membership.

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Christina B.

★★★☆☆

Google
May 19, 2026

Used to be my favorite studio but quality has slipped over the past few months. A lot of instructor turnover and some of the newer instructors aren't quite at the same level yet. Hoping it gets back to where it was.

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Meg O.

★★★★★

Google
May 9, 2026

Linden's Saturday class was exactly what I needed. She modified for my lower back without making me feel singled out, and still gave me a seriously challenging workout. Phenomenal instructor.

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Valerie H.

★★★☆☆

ClassPass
May 5, 2026

Mixed feelings. The best classes here are legitimately 5 stars. But there's a significant gap between the senior and newer instructors. If you can specifically book the veterans, do — otherwise it's pretty average.

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Kira W.

★★★☆☆

ClassPass
Apr 18, 2026

Average experience for the price point. Some instructors are excellent, others are just okay. The studio is clean and well-equipped but I expect more personalization at this price.

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Olivia S.

★★★★

ClassPass
Mar 14, 2026

Really great studio with knowledgeable instructors. My only wish is that there were more class times available in the evenings — they fill up so fast! Still absolutely worth booking in advance.

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Natalie R.

★★★★★

Google
Feb 2, 2026

Completely transformed my fitness routine. Instructors know your name, remember your goals, and push you just enough. Six months in and I'm the strongest I've ever been.

Read full review →

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