Studio Overview

Union Market

Healthy

Washington, DC · Northeast

Opened February 2025

1450 Union St. NE, Suite #5

(202) 555-0127

Class Occupancy

68.1%

+8.8% WoW

Average seat fill rate across all classes this week.

Member Bookings134
Pack Bookings45
ClassPass Bookings25

Active Members

218

+2.8% WoW

Total active memberships billed this week.

Net Change+6
Rev / Member$82

Weekly Revenue

$17,806

-1.0% WoW

Gross revenue collected across all booking types this week.

Rev / Member$82
vs Last Week-$185

Weekly Churn

2.2%

+10.1% WoW

Share of active members who cancelled this week.

Est. Lost5
Still Active213
Overview

Revenue has climbed from $14,931/week to $17,806/week — up 19.3% over this period. The last 4 weeks averaged $17,882/week, up $473 from the prior 4 — growth is still building.

Membership has grown from 164 to 218 members — a net gain of 54 over this period. The last 4 weeks added an average of 1.6 members/week, up from the prior stretch — momentum is holding.

Retention AI →

218 members analyzed

34 high risk

High

34

16%

34 Members · Immediate Action Needed

Medium

48

22%

48 Members · Monitor Closely

Low

136

62%

136 Members · Stable Retention

Annual revenue at risk

$56,988

38%

of members at risk

Recent Reviews →
Google4.8★★★★★(9)
ClassPass4.2★★★★(5)

Priya N.

★★★★★

Google
May 25, 2026

I was a skeptic — I thought Pilates was too slow-paced for me. After one class I was proven completely wrong. This is full-body strength training on a different level. I come 4x a week now.

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Natalie R.

★★★★★

Google
May 18, 2026

Completely transformed my fitness routine. Instructors know your name, remember your goals, and push you just enough. Six months in and I'm the strongest I've ever been.

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Meg O.

★★★★★

Google
May 17, 2026

Eve's Saturday class was exactly what I needed. She modified for my lower back without making me feel singled out, and still gave me a seriously challenging workout. Phenomenal instructor.

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Haley J.

★★★★

ClassPass
May 15, 2026

Super clean, professional, and the instructors clearly know their stuff. I'd give it 5 stars but the waitlist situation is real — you have to book days in advance for popular time slots.

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Nina P.

★★★★★

ClassPass
May 8, 2026

The community at this studio is just as impressive as the workout. Within a few weeks, instructors knew my name and goals. There's a real sense of belonging here. I bring everyone I know and they all end up staying.

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Andrea K.

★★★★

Google
May 7, 2026

Love this place. Strong 4 stars — I'd give 5 but I've had two classes cancelled last-minute over the past few months. That said, every class I've actually attended has been fantastic and the team is incredibly warm.

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Rina M.

★★★★

ClassPass
May 5, 2026

Dawn knew everyone in the room by the second class. The correction she gave me on my footwork made an immediate difference. Coming back every week from now on.

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Paige L.

★★★★★

Google
Apr 28, 2026

I've done SoulCycle, Orangetheory, yoga, HIIT — nothing has made me feel as strong as consistent reformer work here. It builds real functional strength, not just cardio. Game changer for me.

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Morgan D.

★★★★

Google
Apr 23, 2026

Really solid studio. The reformer Pilates format works so well — challenging but low impact so my joints feel great. I come about 3x a week and have noticed a huge improvement in my overall fitness.

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Simone W.

★★★★★

Google
Apr 23, 2026

First class with Coral and I was immediately a regular. She has this rare ability to make a room full of mixed levels all feel like the class was designed specifically for them.

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Caroline M.

★★★★★

Google
Apr 16, 2026

The 6am classes alone are worth the membership. Energetic, perfectly curated, and the instructors show up with the same enthusiasm every single time. Leaving a morning class here feels better than any coffee.

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Claire B.

★★★★★

ClassPass
Apr 11, 2026

Took a class with Briar on a whim and she completely sold me on this studio. So motivating without being overwhelming, and her cueing is genuinely the best I've experienced.

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Kristin A.

★★★★★

Google
Mar 29, 2026

Three months in and I'm genuinely shocked by my progress. My core is stronger than it's ever been and my posture has completely transformed. The reformer format is unlike anything I've tried before — addictive in the best way.

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Kira W.

★★★☆☆

ClassPass
Mar 26, 2026

Average experience for the price point. Some instructors are excellent, others are just okay. The studio is clean and well-equipped but I expect more personalization at this price.

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