Studio Overview

Darien

Healthy

Darien, CT · Northeast

Opened June 2024

37 Old Post Rd. N

(203) 555-0127

Class Occupancy

72.4%

-1.8% WoW

Average seat fill rate across all classes this week.

Member Bookings162
Pack Bookings58
ClassPass Bookings29

Active Members

262

+0.0% WoW

Total active memberships billed this week.

Net Change0
Rev / Member$86

Weekly Revenue

$22,409

+0.6% WoW

Gross revenue collected across all booking types this week.

Rev / Member$86
vs Last Week$132

Weekly Churn

1.9%

+19.4% WoW

Share of active members who cancelled this week.

Est. Lost5
Still Active257
Overview

Revenue has climbed from $19,561/week to $22,409/week — up 14.6% over this period. The last 4 weeks averaged $22,307/week, up $540 from the prior 4 — growth is still building.

Membership has grown from 212 to 262 members — a net gain of 50 over this period. The last 4 weeks added an average of 2.0 members/week, up from the prior stretch — momentum is holding.

Retention AI →

262 members analyzed

38 high risk

High

38

15%

38 Members · Immediate Action Needed

Medium

58

22%

58 Members · Monitor Closely

Low

166

63%

166 Members · Stable Retention

Annual revenue at risk

$66,025

37%

of members at risk

Recent Reviews →
Google4.4★★★★(7)
ClassPass4.6★★★★★(7)

Jessica L.

★★★★★

ClassPass
May 29, 2026

I drive 30 minutes just to come here. The reformer classes are unlike anything else — intense, fun, and the community is incredible. Worth every single penny.

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Rose K.

★★★★★

Google
May 22, 2026

Signed up on a whim three months ago and have not looked back. I can see my body changing in ways that years of gym work never produced. The reformer targets muscles I didn't know I had. Completely sold.

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Simone W.

★★★★★

Google
May 21, 2026

First class with Demi and I was immediately a regular. She has this rare ability to make a room full of mixed levels all feel like the class was designed specifically for them.

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Kate H.

★★★★

ClassPass
May 19, 2026

Fantastic workout and amazing instructors. Parking can be tricky depending on the time of day but once you're inside the studio is beautiful and the class is totally worth the hassle.

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Vanessa T.

★★★★★

ClassPass
May 12, 2026

Every single instructor has something different to offer and all of them are exceptional. No two classes feel the same, which keeps me consistently motivated. Six months in and I still get excited to come every week.

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Claire B.

★★★★★

ClassPass
May 9, 2026

Took a class with Clara on a whim and she completely sold me on this studio. So motivating without being overwhelming, and her cueing is genuinely the best I've experienced.

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Morgan D.

★★★★

Google
May 4, 2026

Really solid studio. The reformer Pilates format works so well — challenging but low impact so my joints feel great. I come about 3x a week and have noticed a huge improvement in my overall fitness.

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Kristin A.

★★★★★

Google
May 2, 2026

Three months in and I'm genuinely shocked by my progress. My core is stronger than it's ever been and my posture has completely transformed. The reformer format is unlike anything I've tried before — addictive in the best way.

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Jenna W.

★★★★

Google
Apr 27, 2026

Really solid studio. My only small complaint is that the early morning slots are incredibly hard to book — they fill up within minutes. Clearly a sign that the classes are great, which they are. Just wish there was more availability.

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Dani S.

★★★★★

Google
Apr 27, 2026

I've been to dozens of boutique fitness studios and Blythe is one of the best instructors I've ever had. She remembers your name, your limitations, and pushes you in exactly the right ways.

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Rachel P.

★★★★★

ClassPass
Apr 20, 2026

The studio itself is beautiful — clean, modern, and well-maintained. But it's really the instructors that make this place special. They remember your name from day one and genuinely care.

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Kayla J.

★★★☆☆

ClassPass
Apr 15, 2026

The studio itself is great but I think Anya's pacing is a bit fast for where I am right now. Others in the class seemed to love it. Might try a different instructor next time.

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Taylor E.

★★★★★

ClassPass
Apr 2, 2026

JETSET has ruined all other workouts for me. Nothing compares. The combination of Pilates fundamentals with real strength training is brilliant. Every instructor brings something different to the class.

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Sandra N.

★★★☆☆

Google
Mar 30, 2026

Good not great. The equipment is pristine and the studio looks beautiful. But over the past couple of months the class experience has felt more transactional. Less of the community feel that made me sign up.

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