| 1 | Amelia Hall 8-class monthly | 88 | 49d ago | 0↓ 5 | $1,152/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 2 | Michelle Green unlimited | 86 | 62d ago | 0↓ 6 | $2,196/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Rachel Williams 4-class monthly | 86 | 39d ago | 0↓ 8 | $732/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 4 | Peyton Garcia 4-class monthly | 86 | 39d ago | 1↓ 3 | $720/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Morgan Jones 8-class monthly | 84 | 39d ago | 1↓ 7 | $1,032/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 6 | Emily Anderson 4-class monthly | 84 | 40d ago | 1↓ 7 | $804/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 7 | Jordan Williams unlimited | 83 | 40d ago | 1↓ 7 | $2,292/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 8 | Riley Wright unlimited | 83 | 37d ago | 0↓ 8 | $2,328/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 9 | Amanda Torres 4-class monthly | 82 | 46d ago | 1↓ 5 | $768/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Camille Young 12-class monthly | 82 | 52d ago | 1↓ 6 | $1,728/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Lauren King 8-class monthly | 82 | 55d ago | 0↓ 7 | $1,212/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Jessica Scott 12-class monthly | 82 | 52d ago | 1↓ 7 | $1,788/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 13 | Michelle Harris 12-class monthly | 82 | 52d ago | 0↓ 8 | $1,716/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 14 | Morgan Johnson unlimited | 81 | 38d ago | 0↓ 8 | $2,124/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 15 | Amelia Jones 4-class monthly | 81 | 64d ago | 0↓ 7 | $804/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |