JetSet Modern Pilates
Member Retention Intelligence|Main Line Haverford

Retention AI

Main Line Haverford · Haverford, PA

Cohort Retention

% of members still active N months after joining

66%

6-month

44%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

210

High Risk

28

immediate action needed

Medium Risk

46

monitor closely

Revenue at Risk

$54,434

annual exposure

Member Risk Distribution

28

High Risk

13% of members

46

Medium Risk

22% of members

136

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited
40%27/67 · $59,676
12-Class Monthly
33%14/43 · $24,864
8-Class Monthly
37%16/43 · $18,564
4-Class Monthly
30%17/57 · $12,948

Member Risk Table

210 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Amelia Hall

8-class monthly

8849d ago0↓ 5$1,152/yr

Churn Risk

88%

Annual Value

$1,152

Member Since

271d

No-Show Rate

93.5%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

2

Michelle Green

unlimited

8662d ago0↓ 6$2,196/yr

Churn Risk

86%

Annual Value

$2,196

Member Since

214d

No-Show Rate

98.4%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tenure3%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

3

Rachel Williams

4-class monthly

8639d ago0↓ 8$732/yr

Churn Risk

86%

Annual Value

$732

Member Since

572d

No-Show Rate

85.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate20%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

4

Peyton Garcia

4-class monthly

8639d ago1↓ 3$720/yr

Churn Risk

86%

Annual Value

$720

Member Since

478d

No-Show Rate

97.0%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop30%
No-show rate23%
Membership tier6%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

5

Morgan Jones

8-class monthly

8439d ago1↓ 7$1,032/yr

Churn Risk

84%

Annual Value

$1,032

Member Since

113d

No-Show Rate

65.9%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate16%
Membership tenure7%
Membership tier4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

6

Emily Anderson

4-class monthly

8440d ago1↓ 7$804/yr

Churn Risk

84%

Annual Value

$804

Member Since

172d

No-Show Rate

68.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate16%
Membership tier6%
Membership tenure4%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

7

Jordan Williams

unlimited

8340d ago1↓ 7$2,292/yr

Churn Risk

83%

Annual Value

$2,292

Member Since

333d

No-Show Rate

84.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

8

Riley Wright

unlimited

8337d ago0↓ 8$2,328/yr

Churn Risk

83%

Annual Value

$2,328

Member Since

242d

No-Show Rate

86.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate21%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

9

Amanda Torres

4-class monthly

8246d ago1↓ 5$768/yr

Churn Risk

82%

Annual Value

$768

Member Since

673d

No-Show Rate

67.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate16%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

10

Camille Young

12-class monthly

8252d ago1↓ 6$1,728/yr

Churn Risk

82%

Annual Value

$1,728

Member Since

119d

No-Show Rate

62.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate15%
Membership tenure7%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

11

Lauren King

8-class monthly

8255d ago0↓ 7$1,212/yr

Churn Risk

82%

Annual Value

$1,212

Member Since

242d

No-Show Rate

65.7%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate16%
Membership tier4%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

12

Jessica Scott

12-class monthly

8252d ago1↓ 7$1,788/yr

Churn Risk

82%

Annual Value

$1,788

Member Since

584d

No-Show Rate

81.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate20%
Membership tier2%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

13

Michelle Harris

12-class monthly

8252d ago0↓ 8$1,716/yr

Churn Risk

82%

Annual Value

$1,716

Member Since

184d

No-Show Rate

73.1%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate18%
Membership tenure4%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

14

Morgan Johnson

unlimited

8138d ago0↓ 8$2,124/yr

Churn Risk

81%

Annual Value

$2,124

Member Since

642d

No-Show Rate

86.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate21%
Membership tenure2%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

15

Amelia Jones

4-class monthly

8164d ago0↓ 7$804/yr

Churn Risk

81%

Annual Value

$804

Member Since

143d

No-Show Rate

53.6%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop35%
No-show rate13%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

8

Total at Risk

$54,434

Annual Revenue Protected

$16,330

by retaining 8 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly