JetSet Modern Pilates
Member Retention Intelligence|Graduate Hospital

Retention AI

Graduate Hospital · Philadelphia, PA

Cohort Retention

% of members still active N months after joining

17%

6-month

3%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

117

High Risk

41

immediate action needed

Medium Risk

37

monitor closely

Revenue at Risk

$63,600

annual exposure

Member Risk Distribution

41

High Risk

35% of members

37

Medium Risk

32% of members

39

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited
77%23/30 · $51,132
12-Class Monthly
69%20/29 · $34,620
8-Class Monthly
54%14/26 · $15,732
4-Class Monthly
66%21/32 · $16,044

Member Risk Table

117 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Olivia Clark

4-class monthly

8933d ago1↓ 6$828/yr

Churn Risk

89%

Annual Value

$828

Member Since

72d

No-Show Rate

90.6%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency37%
Frequency drop31%
No-show rate20%
Membership tenure6%
Membership tier6%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

2

Priya Torres

4-class monthly

8837d ago0↓ 6$684/yr

Churn Risk

88%

Annual Value

$684

Member Since

572d

No-Show Rate

98.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency38%
Frequency drop32%
No-show rate22%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

3

Stephanie Flores

8-class monthly

8754d ago0↓ 8$1,128/yr

Churn Risk

87%

Annual Value

$1,128

Member Since

619d

No-Show Rate

99.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate23%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

4

Morgan Lewis

8-class monthly

8736d ago0↓ 4$1,044/yr

Churn Risk

87%

Annual Value

$1,044

Member Since

131d

No-Show Rate

93.2%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

5

Ashley Walker

unlimited

8640d ago0↓ 4$2,208/yr

Churn Risk

86%

Annual Value

$2,208

Member Since

174d

No-Show Rate

98.4%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tenure3%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

6

Diana Anderson

unlimited

8551d ago1↓ 7$2,292/yr

Churn Risk

85%

Annual Value

$2,292

Member Since

132d

No-Show Rate

94.6%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

7

Emily Johnson

4-class monthly

8434d ago1↓ 4$744/yr

Churn Risk

84%

Annual Value

$744

Member Since

152d

No-Show Rate

78.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate19%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

8

Natalie Wright

4-class monthly

8462d ago1↓ 5$804/yr

Churn Risk

84%

Annual Value

$804

Member Since

666d

No-Show Rate

74.2%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate18%
Membership tier6%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

9

Charlotte Anderson

12-class monthly

8429d ago1↓ 5$1,620/yr

Churn Risk

84%

Annual Value

$1,620

Member Since

265d

No-Show Rate

97.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency37%
Frequency drop33%
No-show rate23%
Membership tenure4%
Membership tier2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Rachel King

4-class monthly

8441d ago0↓ 8$660/yr

Churn Risk

84%

Annual Value

$660

Member Since

707d

No-Show Rate

73.7%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate18%
Membership tier6%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

11

Jennifer King

12-class monthly

8439d ago0↓ 4$1,632/yr

Churn Risk

84%

Annual Value

$1,632

Member Since

613d

No-Show Rate

90.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate22%
Membership tier2%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

12

Lauren King

unlimited

8365d ago1↓ 5$2,112/yr

Churn Risk

83%

Annual Value

$2,112

Member Since

553d

No-Show Rate

91.4%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate22%
Membership tenure2%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Jessica Williams

4-class monthly

8323d ago1↓ 5$888/yr

Churn Risk

83%

Annual Value

$888

Member Since

358d

No-Show Rate

95.3%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Frequency drop34%
Visit recency33%
No-show rate23%
Membership tier6%
Membership tenure4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

14

Jordan King

8-class monthly

8360d ago0↓ 6$1,092/yr

Churn Risk

83%

Annual Value

$1,092

Member Since

186d

No-Show Rate

69.2%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tier4%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

15

Jordan Torres

unlimited

8238d ago0↓ 4$2,280/yr

Churn Risk

82%

Annual Value

$2,280

Member Since

199d

No-Show Rate

83.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

12

Total at Risk

$63,600

Annual Revenue Protected

$19,080

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly