| 1 | Olivia Clark 4-class monthly | 89 | 33d ago | 1↓ 6 | $828/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Priya Torres 4-class monthly | 88 | 37d ago | 0↓ 6 | $684/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Stephanie Flores 8-class monthly | 87 | 54d ago | 0↓ 8 | $1,128/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 4 | Morgan Lewis 8-class monthly | 87 | 36d ago | 0↓ 4 | $1,044/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 5 | Ashley Walker unlimited | 86 | 40d ago | 0↓ 4 | $2,208/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 6 | Diana Anderson unlimited | 85 | 51d ago | 1↓ 7 | $2,292/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 7 | Emily Johnson 4-class monthly | 84 | 34d ago | 1↓ 4 | $744/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Natalie Wright 4-class monthly | 84 | 62d ago | 1↓ 5 | $804/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 9 | Charlotte Anderson 12-class monthly | 84 | 29d ago | 1↓ 5 | $1,620/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Rachel King 4-class monthly | 84 | 41d ago | 0↓ 8 | $660/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Jennifer King 12-class monthly | 84 | 39d ago | 0↓ 4 | $1,632/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 12 | Lauren King unlimited | 83 | 65d ago | 1↓ 5 | $2,112/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Jessica Williams 4-class monthly | 83 | 23d ago | 1↓ 5 | $888/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Jordan King 8-class monthly | 83 | 60d ago | 0↓ 6 | $1,092/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 15 | Jordan Torres unlimited | 82 | 38d ago | 0↓ 4 | $2,280/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |