Member Retention Intelligence|← Wellesley

Retention AI

Wellesley · Wellesley, MA

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

49%

6-month

24%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

103

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$35,559

annual exposure

Member Risk Distribution

High Risk

23% of members

Medium Risk

22% of members

Low Risk

54% of members

At-Risk by Membership Tier

Unlimited

45%10/22 · $22,236

12-Class Monthly

39%12/31 · $21,060

8-Class Monthly

37%10/27 · $11,328

4-Class Monthly

65%15/23 · $11,892

Member Risk Table

103 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Lauren Anderson 8-class monthly	91	32d ago	0↓ 6	$1,032/yr
Churn Risk 91% Annual Value $1,032 Member Since 38d No-Show Rate 94.4% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency36% Frequency drop31% No-show rate21% Membership tenure9% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Kate Martin 4-class monthly	88	51d ago	0↓ 4	$840/yr
Churn Risk 88% Annual Value $840 Member Since 373d No-Show Rate 96.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
3	Kate Nguyen 8-class monthly	87	54d ago	0↓ 4	$1,224/yr
Churn Risk 87% Annual Value $1,224 Member Since 147d No-Show Rate 90.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier4% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Camille Brown 4-class monthly	86	61d ago	1↓ 6	$744/yr
Churn Risk 86% Annual Value $744 Member Since 274d No-Show Rate 79.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Nicole Walker 4-class monthly	86	48d ago	0↓ 6	$876/yr
Churn Risk 86% Annual Value $876 Member Since 394d No-Show Rate 85.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
6	Michelle Martin 8-class monthly	86	59d ago	0↓ 5	$1,116/yr
Churn Risk 86% Annual Value $1,116 Member Since 352d No-Show Rate 83.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier4% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
7	Riley Walker 12-class monthly	86	49d ago	0↓ 8	$1,848/yr
Churn Risk 86% Annual Value $1,848 Member Since 454d No-Show Rate 98.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Sophia Garcia 4-class monthly	85	40d ago	0↓ 4	$720/yr
Churn Risk 85% Annual Value $720 Member Since 243d No-Show Rate 76.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Riley Brown 8-class monthly	85	62d ago	0↓ 5	$1,152/yr
Churn Risk 85% Annual Value $1,152 Member Since 41d No-Show Rate 53.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate13% Membership tenure9% Membership tier4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Diana Nguyen 12-class monthly	84	62d ago	0↓ 8	$1,836/yr
Churn Risk 84% Annual Value $1,836 Member Since 623d No-Show Rate 91.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Taylor Torres 4-class monthly	83	34d ago	1↓ 5	$684/yr
Churn Risk 83% Annual Value $684 Member Since 276d No-Show Rate 69.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop34% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Rebecca Robinson unlimited	82	51d ago	0↓ 4	$2,256/yr
Churn Risk 82% Annual Value $2,256 Member Since 700d No-Show Rate 88.5% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop34% No-show rate21% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Stephanie Moore 4-class monthly	82	26d ago	1↓ 4	$816/yr
Churn Risk 82% Annual Value $816 Member Since 184d No-Show Rate 86.1% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency36% Frequency drop33% No-show rate21% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Jessica Allen 8-class monthly	82	36d ago	0↓ 6	$1,032/yr
Churn Risk 82% Annual Value $1,032 Member Since 502d No-Show Rate 76.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop34% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Natalie Brown 12-class monthly	81	47d ago	1↓ 4	$1,704/yr
Churn Risk 81% Annual Value $1,704 Member Since 417d No-Show Rate 81.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop33% No-show rate20% Membership tier2% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 103

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$35,559

Annual Revenue Protected

$10,668

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly