JetSet Modern Pilates
Member Retention Intelligence|Midtown Doral

Retention AI

Midtown Doral · Doral, FL

Cohort Retention

% of members still active N months after joining

18%

6-month

3%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

127

High Risk

44

immediate action needed

Medium Risk

41

monitor closely

Revenue at Risk

$70,950

annual exposure

Member Risk Distribution

44

High Risk

35% of members

41

Medium Risk

32% of members

42

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited
72%26/36 · $57,960
12-Class Monthly
66%21/32 · $36,456
8-Class Monthly
73%22/30 · $25,440
4-Class Monthly
55%16/29 · $12,972

Member Risk Table

127 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Natalie Green

12-class monthly

9149d ago0↓ 8$1,740/yr

Churn Risk

91%

Annual Value

$1,740

Member Since

32d

No-Show Rate

94.5%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate21%
Membership tenure9%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

2

Peyton Lewis

4-class monthly

9041d ago1↓ 5$840/yr

Churn Risk

90%

Annual Value

$840

Member Since

92d

No-Show Rate

85.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate19%
Membership tenure6%
Membership tier6%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

3

Lauren Brown

4-class monthly

8962d ago0↓ 5$672/yr

Churn Risk

89%

Annual Value

$672

Member Since

276d

No-Show Rate

93.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop31%
No-show rate21%
Membership tier6%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

4

Nicole Anderson

4-class monthly

8840d ago1↓ 7$828/yr

Churn Risk

88%

Annual Value

$828

Member Since

600d

No-Show Rate

96.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tier6%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

5

Emily Thomas

4-class monthly

8845d ago1↓ 3$876/yr

Churn Risk

88%

Annual Value

$876

Member Since

229d

No-Show Rate

98.6%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop29%
No-show rate23%
Membership tier6%
Membership tenure3%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

6

Priya King

4-class monthly

8733d ago1↓ 7$864/yr

Churn Risk

87%

Annual Value

$864

Member Since

111d

No-Show Rate

81.1%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency37%
Frequency drop32%
No-show rate19%
Membership tenure6%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

7

Riley Lewis

unlimited

8660d ago0↓ 8$2,268/yr

Churn Risk

86%

Annual Value

$2,268

Member Since

343d

No-Show Rate

97.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tenure4%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

8

Megan Nguyen

unlimited

8541d ago1↓ 4$2,304/yr

Churn Risk

85%

Annual Value

$2,304

Member Since

145d

No-Show Rate

98.3%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate23%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

9

Ava Torres

unlimited

8558d ago1↓ 5$2,148/yr

Churn Risk

85%

Annual Value

$2,148

Member Since

286d

No-Show Rate

92.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

10

Natalie Young

8-class monthly

8441d ago0↓ 8$1,236/yr

Churn Risk

84%

Annual Value

$1,236

Member Since

490d

No-Show Rate

84.6%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate20%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

11

Riley Green

12-class monthly

8445d ago1↓ 6$1,644/yr

Churn Risk

84%

Annual Value

$1,644

Member Since

506d

No-Show Rate

91.6%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate22%
Membership tier2%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

12

Diana Taylor

unlimited

8357d ago1↓ 3$2,316/yr

Churn Risk

83%

Annual Value

$2,316

Member Since

256d

No-Show Rate

98.0%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop31%
No-show rate24%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

13

Priya Martin

4-class monthly

8339d ago0↓ 6$720/yr

Churn Risk

83%

Annual Value

$720

Member Since

90d

No-Show Rate

53.2%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate13%
Membership tenure7%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

14

Megan Hall

12-class monthly

8358d ago0↓ 7$1,632/yr

Churn Risk

83%

Annual Value

$1,632

Member Since

62d

No-Show Rate

66.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate16%
Membership tenure7%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

15

Charlotte Green

unlimited

8255d ago1↓ 7$2,232/yr

Churn Risk

82%

Annual Value

$2,232

Member Since

449d

No-Show Rate

87.3%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate21%
Membership tenure2%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

13

Total at Risk

$70,950

Annual Revenue Protected

$21,285

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly