| 1 | Natalie Green 12-class monthly | 91 | 49d ago | 0↓ 8 | $1,740/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Peyton Lewis 4-class monthly | 90 | 41d ago | 1↓ 5 | $840/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Lauren Brown 4-class monthly | 89 | 62d ago | 0↓ 5 | $672/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 4 | Nicole Anderson 4-class monthly | 88 | 40d ago | 1↓ 7 | $828/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Emily Thomas 4-class monthly | 88 | 45d ago | 1↓ 3 | $876/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Priya King 4-class monthly | 87 | 33d ago | 1↓ 7 | $864/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Riley Lewis unlimited | 86 | 60d ago | 0↓ 8 | $2,268/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Megan Nguyen unlimited | 85 | 41d ago | 1↓ 4 | $2,304/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 9 | Ava Torres unlimited | 85 | 58d ago | 1↓ 5 | $2,148/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 10 | Natalie Young 8-class monthly | 84 | 41d ago | 0↓ 8 | $1,236/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Riley Green 12-class monthly | 84 | 45d ago | 1↓ 6 | $1,644/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 12 | Diana Taylor unlimited | 83 | 57d ago | 1↓ 3 | $2,316/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 13 | Priya Martin 4-class monthly | 83 | 39d ago | 0↓ 6 | $720/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 14 | Megan Hall 12-class monthly | 83 | 58d ago | 0↓ 7 | $1,632/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Charlotte Green unlimited | 82 | 55d ago | 1↓ 7 | $2,232/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |