Member Retention Intelligence|← Creve Coeur

Retention AI

Creve Coeur · Creve Coeur, MO

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

18%

6-month

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

113

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$62,030

annual exposure

Member Risk Distribution

High Risk

35% of members

Medium Risk

32% of members

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited

67%22/33 · $48,492

12-Class Monthly

74%23/31 · $40,032

8-Class Monthly

65%17/26 · $19,728

4-Class Monthly

61%14/23 · $11,052

Member Risk Table

113 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Ashley Lewis 8-class monthly	87	41d ago	0↓ 4	$1,080/yr
Churn Risk 87% Annual Value $1,080 Member Since 350d No-Show Rate 90.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier4% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Peyton Torres 4-class monthly	87	58d ago	1↓ 4	$816/yr
Churn Risk 87% Annual Value $816 Member Since 156d No-Show Rate 85.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop31% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Brooke Allen 12-class monthly	87	51d ago	0↓ 7	$1,704/yr
Churn Risk 87% Annual Value $1,704 Member Since 199d No-Show Rate 96.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
4	Peyton Young 4-class monthly	86	42d ago	0↓ 8	$876/yr
Churn Risk 86% Annual Value $876 Member Since 473d No-Show Rate 85.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Sophia Garcia 4-class monthly	86	48d ago	0↓ 5	$684/yr
Churn Risk 86% Annual Value $684 Member Since 171d No-Show Rate 77.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Rebecca Martin 4-class monthly	86	52d ago	1↓ 5	$876/yr
Churn Risk 86% Annual Value $876 Member Since 140d No-Show Rate 76.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
7	Olivia Taylor 4-class monthly	85	63d ago	1↓ 4	$852/yr
Churn Risk 85% Annual Value $852 Member Since 495d No-Show Rate 87.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Jessica Wilson 4-class monthly	85	40d ago	1↓ 7	$756/yr
Churn Risk 85% Annual Value $756 Member Since 104d No-Show Rate 61.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate14% Membership tenure6% Membership tier6% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
9	Priya Scott 4-class monthly	85	62d ago	1↓ 5	$720/yr
Churn Risk 85% Annual Value $720 Member Since 435d No-Show Rate 79.0% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Natalie Jones 8-class monthly	84	53d ago	1↓ 5	$1,200/yr
Churn Risk 84% Annual Value $1,200 Member Since 379d No-Show Rate 84.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Ashley Lewis 8-class monthly	84	60d ago	0↓ 6	$1,176/yr
Churn Risk 84% Annual Value $1,176 Member Since 322d No-Show Rate 76.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier4% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
12	Ava Taylor 12-class monthly	84	37d ago	0↓ 4	$1,776/yr
Churn Risk 84% Annual Value $1,776 Member Since 332d No-Show Rate 88.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Brittany Williams 12-class monthly	84	43d ago	1↓ 7	$1,704/yr
Churn Risk 84% Annual Value $1,704 Member Since 230d No-Show Rate 84.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Sarah Young 4-class monthly	83	53d ago	1↓ 3	$888/yr
Churn Risk 83% Annual Value $888 Member Since 178d No-Show Rate 77.2% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop31% No-show rate19% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Natalie Scott 8-class monthly	83	35d ago	0↓ 5	$1,260/yr
Churn Risk 83% Annual Value $1,260 Member Since 314d No-Show Rate 77.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop34% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 1–15 of 113

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$62,030

Annual Revenue Protected

$18,609

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly