Member Retention Intelligence|← Sugar House

Retention AI

Sugar House · Salt Lake City, UT

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

19%

6-month

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

110

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$58,885

annual exposure

Member Risk Distribution

High Risk

35% of members

Medium Risk

32% of members

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited

59%13/22 · $29,256

12-Class Monthly

75%24/32 · $41,400

8-Class Monthly

63%20/32 · $22,320

4-Class Monthly

71%17/24 · $13,128

Member Risk Table

110 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jessica Lee 8-class monthly	92	60d ago	1↓ 5	$1,128/yr
Churn Risk 92% Annual Value $1,128 Member Since 40d No-Show Rate 91.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency37% Frequency drop30% No-show rate20% Membership tenure9% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Jennifer Lewis 4-class monthly	89	44d ago	0↓ 6	$684/yr
Churn Risk 89% Annual Value $684 Member Since 105d No-Show Rate 81.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop31% No-show rate18% Membership tenure6% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Charlotte Taylor unlimited	88	33d ago	0↓ 4	$2,340/yr
Churn Risk 88% Annual Value $2,340 Member Since 36d No-Show Rate 94.1% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency37% Frequency drop32% No-show rate21% Membership tenure9% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Sophia Taylor 12-class monthly	87	65d ago	0↓ 4	$1,740/yr
Churn Risk 87% Annual Value $1,740 Member Since 220d No-Show Rate 96.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
5	Megan Jones 8-class monthly	87	54d ago	0↓ 8	$1,092/yr
Churn Risk 87% Annual Value $1,092 Member Since 304d No-Show Rate 88.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tier4% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Brittany Flores 8-class monthly	86	61d ago	1↓ 7	$1,056/yr
Churn Risk 86% Annual Value $1,056 Member Since 321d No-Show Rate 87.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tier4% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Amelia Hall 8-class monthly	86	61d ago	0↓ 8	$1,056/yr
Churn Risk 86% Annual Value $1,056 Member Since 283d No-Show Rate 86.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier4% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Amanda Harris 4-class monthly	86	43d ago	1↓ 7	$780/yr
Churn Risk 86% Annual Value $780 Member Since 719d No-Show Rate 83.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Camille Williams 12-class monthly	85	34d ago	0↓ 4	$1,716/yr
Churn Risk 85% Annual Value $1,716 Member Since 74d No-Show Rate 82.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop33% No-show rate19% Membership tenure6% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Priya Walker 12-class monthly	85	41d ago	1↓ 7	$1,668/yr
Churn Risk 85% Annual Value $1,668 Member Since 102d No-Show Rate 74.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tenure7% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Emily Young unlimited	84	49d ago	1↓ 6	$2,112/yr
Churn Risk 84% Annual Value $2,112 Member Since 528d No-Show Rate 99.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Rachel Allen 8-class monthly	84	61d ago	0↓ 4	$1,116/yr
Churn Risk 84% Annual Value $1,116 Member Since 44d No-Show Rate 50.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate12% Membership tenure10% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Brittany Wilson 12-class monthly	84	45d ago	1↓ 6	$1,812/yr
Churn Risk 84% Annual Value $1,812 Member Since 711d No-Show Rate 91.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Sarah Clark 8-class monthly	84	46d ago	0↓ 5	$1,020/yr
Churn Risk 84% Annual Value $1,020 Member Since 514d No-Show Rate 81.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Ashley Green 8-class monthly	83	28d ago	1↓ 6	$1,224/yr
Churn Risk 83% Annual Value $1,224 Member Since 658d No-Show Rate 98.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency37% Frequency drop34% No-show rate24% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 110

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$58,885

Annual Revenue Protected

$17,666

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly