Member Retention Intelligence|← Preston Hollow

Retention AI

Preston Hollow · Dallas, TX

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

17%

6-month

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

135

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$71,474

annual exposure

Member Risk Distribution

High Risk

35% of members

Medium Risk

32% of members

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited

56%20/36 · $44,136

12-Class Monthly

69%22/32 · $38,796

8-Class Monthly

85%29/34 · $33,036

4-Class Monthly

58%19/33 · $14,928

Member Risk Table

135 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Rachel Brown 4-class monthly	92	56d ago	1↓ 7	$816/yr
Churn Risk 92% Annual Value $816 Member Since 54d No-Show Rate 84.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency37% Frequency drop30% No-show rate18% Membership tenure9% Membership tier5% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
2	Ava Martin unlimited	89	56d ago	1↓ 7	$2,268/yr
Churn Risk 89% Annual Value $2,268 Member Since 34d No-Show Rate 90.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure9% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Stephanie Hill 4-class monthly	87	54d ago	0↓ 8	$900/yr
Churn Risk 87% Annual Value $900 Member Since 398d No-Show Rate 90.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Riley Taylor 12-class monthly	87	42d ago	1↓ 7	$1,680/yr
Churn Risk 87% Annual Value $1,680 Member Since 217d No-Show Rate 98.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate23% Membership tenure3% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Natalie Martin 8-class monthly	87	56d ago	1↓ 7	$1,116/yr
Churn Risk 87% Annual Value $1,116 Member Since 559d No-Show Rate 96.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Charlotte Thomas 8-class monthly	86	49d ago	1↓ 6	$1,248/yr
Churn Risk 86% Annual Value $1,248 Member Since 659d No-Show Rate 94.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Ashley Moore 8-class monthly	86	60d ago	0↓ 5	$1,104/yr
Churn Risk 86% Annual Value $1,104 Member Since 638d No-Show Rate 91.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Jessica Taylor 12-class monthly	86	50d ago	1↓ 6	$1,632/yr
Churn Risk 86% Annual Value $1,632 Member Since 248d No-Show Rate 91.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Peyton Jackson 4-class monthly	85	42d ago	0↓ 5	$876/yr
Churn Risk 85% Annual Value $876 Member Since 664d No-Show Rate 81.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
10	Megan Williams 8-class monthly	85	38d ago	1↓ 5	$1,188/yr
Churn Risk 85% Annual Value $1,188 Member Since 649d No-Show Rate 90.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Diana Clark unlimited	85	59d ago	0↓ 4	$2,280/yr
Churn Risk 85% Annual Value $2,280 Member Since 215d No-Show Rate 94.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Ashley Clark 12-class monthly	85	40d ago	0↓ 7	$1,848/yr
Churn Risk 85% Annual Value $1,848 Member Since 338d No-Show Rate 88.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Ashley Brown 8-class monthly	85	34d ago	1↓ 7	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 380d No-Show Rate 93.1% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop33% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Rachel Jones 8-class monthly	84	43d ago	0↓ 8	$1,176/yr
Churn Risk 84% Annual Value $1,176 Member Since 429d No-Show Rate 85.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
15	Sophia Scott 8-class monthly	84	60d ago	1↓ 5	$1,260/yr
Churn Risk 84% Annual Value $1,260 Member Since 104d No-Show Rate 63.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate15% Membership tenure7% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 135

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$71,474

Annual Revenue Protected

$21,442

by retaining 14 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly