| 1 | Jessica Walker 4-class monthly | 89 | 45d ago | 1↓ 6 | $696/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 2 | Olivia Jones 8-class monthly | 87 | 43d ago | 0↓ 4 | $1,140/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 3 | Brittany Jackson 8-class monthly | 87 | 57d ago | 1↓ 5 | $1,080/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 4 | Charlotte Moore 8-class monthly | 86 | 35d ago | 0↓ 5 | $1,248/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 5 | Nicole Nguyen unlimited | 86 | 54d ago | 1↓ 5 | $2,208/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 6 | Natalie Jones 12-class monthly | 85 | 53d ago | 0↓ 6 | $1,728/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Charlotte Brown 4-class monthly | 85 | 64d ago | 1↓ 7 | $792/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Nicole Jones 4-class monthly | 85 | 49d ago | 0↓ 5 | $684/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Amanda Martinez 12-class monthly | 85 | 48d ago | 1↓ 7 | $1,836/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Lauren Lewis 12-class monthly | 85 | 42d ago | 0↓ 8 | $1,812/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 11 | Brittany Martin 12-class monthly | 84 | 59d ago | 1↓ 4 | $1,752/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Peyton Young 8-class monthly | 84 | 50d ago | 1↓ 4 | $1,020/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 13 | Camille Wilson 8-class monthly | 83 | 42d ago | 0↓ 5 | $1,248/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Ashley Johnson 4-class monthly | 83 | 59d ago | 1↓ 4 | $780/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 15 | Kate Brown unlimited | 82 | 49d ago | 0↓ 7 | $2,316/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |