Member Retention Intelligence|← Union Market

Retention AI

Union Market · Washington, DC

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

57%

6-month

32%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

218

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$56,988

annual exposure

Member Risk Distribution

High Risk

16% of members

Medium Risk

22% of members

136

Low Risk

62% of members

At-Risk by Membership Tier

Unlimited

39%24/62 · $53,472

12-Class Monthly

30%16/54 · $27,720

8-Class Monthly

36%16/45 · $18,168

4-Class Monthly

46%26/57 · $20,208

Member Risk Table

218 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Ashley King 4-class monthly	92	52d ago	1↓ 5	$852/yr
Churn Risk 92% Annual Value $852 Member Since 78d No-Show Rate 93.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency37% Frequency drop31% No-show rate20% Membership tenure6% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
2	Lauren Torres 8-class monthly	90	49d ago	1↓ 4	$1,224/yr
Churn Risk 90% Annual Value $1,224 Member Since 37d No-Show Rate 85.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop30% No-show rate19% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Sophia Hall 4-class monthly	90	62d ago	0↓ 7	$780/yr
Churn Risk 90% Annual Value $780 Member Since 199d No-Show Rate 96.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Emily Allen 4-class monthly	88	54d ago	1↓ 5	$720/yr
Churn Risk 88% Annual Value $720 Member Since 705d No-Show Rate 98.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Olivia Robinson 8-class monthly	88	53d ago	0↓ 8	$1,080/yr
Churn Risk 88% Annual Value $1,080 Member Since 33d No-Show Rate 71.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate16% Membership tenure9% Membership tier4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Morgan Hill 8-class monthly	86	26d ago	1↓ 7	$1,164/yr
Churn Risk 86% Annual Value $1,164 Member Since 103d No-Show Rate 97.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency34% Frequency drop32% No-show rate23% Membership tenure6% Membership tier4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Natalie Hill 4-class monthly	86	55d ago	0↓ 4	$732/yr
Churn Risk 86% Annual Value $732 Member Since 92d No-Show Rate 65.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate15% Membership tenure6% Membership tier6% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Ashley Hill 4-class monthly	85	47d ago	0↓ 4	$768/yr
Churn Risk 85% Annual Value $768 Member Since 279d No-Show Rate 73.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Brittany Moore unlimited	85	34d ago	1↓ 5	$2,136/yr
Churn Risk 85% Annual Value $2,136 Member Since 95d No-Show Rate 86.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tenure7% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Ashley Robinson 4-class monthly	84	37d ago	0↓ 8	$840/yr
Churn Risk 84% Annual Value $840 Member Since 181d No-Show Rate 72.5% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
11	Jennifer Anderson 12-class monthly	84	51d ago	1↓ 7	$1,632/yr
Churn Risk 84% Annual Value $1,632 Member Since 71d No-Show Rate 70.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate17% Membership tenure7% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Amelia Anderson unlimited	84	55d ago	0↓ 7	$2,196/yr
Churn Risk 84% Annual Value $2,196 Member Since 277d No-Show Rate 87.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate21% Membership tenure4% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Kate Moore 8-class monthly	84	60d ago	1↓ 7	$1,116/yr
Churn Risk 84% Annual Value $1,116 Member Since 475d No-Show Rate 80.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Emily Garcia 4-class monthly	83	41d ago	1↓ 3	$756/yr
Churn Risk 83% Annual Value $756 Member Since 384d No-Show Rate 83.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop31% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Lauren Williams 12-class monthly	83	55d ago	0↓ 5	$1,824/yr
Churn Risk 83% Annual Value $1,824 Member Since 647d No-Show Rate 84.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 218

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$56,988

Annual Revenue Protected

$17,096

by retaining 10 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly