JetSet Modern Pilates
Member Retention Intelligence|Montclair

Retention AI

Montclair · Verona, NJ

Cohort Retention

% of members still active N months after joining

17%

6-month

3%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

124

High Risk

43

immediate action needed

Medium Risk

40

monitor closely

Revenue at Risk

$66,989

annual exposure

Member Risk Distribution

43

High Risk

35% of members

40

Medium Risk

32% of members

41

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited
65%28/43 · $62,112
12-Class Monthly
74%17/23 · $28,860
8-Class Monthly
60%18/30 · $20,424
4-Class Monthly
71%20/28 · $15,288

Member Risk Table

124 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Sarah Walker

4-class monthly

8953d ago0↓ 8$744/yr

Churn Risk

89%

Annual Value

$744

Member Since

292d

No-Show Rate

95.7%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate21%
Membership tier6%
Membership tenure3%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

2

Kate Martin

unlimited

8860d ago1↓ 6$2,112/yr

Churn Risk

88%

Annual Value

$2,112

Member Since

97d

No-Show Rate

97.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tenure6%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

3

Lauren Jones

4-class monthly

8848d ago0↓ 5$888/yr

Churn Risk

88%

Annual Value

$888

Member Since

370d

No-Show Rate

94.3%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tier6%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

4

Rebecca Flores

8-class monthly

8748d ago0↓ 7$1,152/yr

Churn Risk

87%

Annual Value

$1,152

Member Since

611d

No-Show Rate

97.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

5

Camille Martin

8-class monthly

8741d ago0↓ 4$1,140/yr

Churn Risk

87%

Annual Value

$1,140

Member Since

308d

No-Show Rate

89.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

6

Kate Walker

unlimited

8763d ago0↓ 8$2,292/yr

Churn Risk

87%

Annual Value

$2,292

Member Since

91d

No-Show Rate

89.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate21%
Membership tenure6%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

7

Nicole Allen

8-class monthly

8737d ago0↓ 5$1,068/yr

Churn Risk

87%

Annual Value

$1,068

Member Since

724d

No-Show Rate

99.1%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate23%
Membership tier4%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

8

Nicole Lewis

4-class monthly

8750d ago0↓ 7$708/yr

Churn Risk

87%

Annual Value

$708

Member Since

198d

No-Show Rate

81.1%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate19%
Membership tier6%
Membership tenure3%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

9

Priya Flores

4-class monthly

8637d ago1↓ 3$900/yr

Churn Risk

86%

Annual Value

$900

Member Since

363d

No-Show Rate

95.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop30%
No-show rate22%
Membership tier6%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

10

Stephanie Lee

4-class monthly

8658d ago0↓ 6$732/yr

Churn Risk

86%

Annual Value

$732

Member Since

78d

No-Show Rate

66.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate15%
Membership tenure6%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

11

Jessica Clark

4-class monthly

8640d ago0↓ 8$840/yr

Churn Risk

86%

Annual Value

$840

Member Since

302d

No-Show Rate

77.4%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate18%
Membership tier6%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

12

Stephanie Wilson

8-class monthly

8538d ago1↓ 4$1,224/yr

Churn Risk

85%

Annual Value

$1,224

Member Since

289d

No-Show Rate

87.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure4%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

13

Amanda Garcia

4-class monthly

8553d ago1↓ 5$660/yr

Churn Risk

85%

Annual Value

$660

Member Since

323d

No-Show Rate

73.5%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate17%
Membership tier6%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Morgan Allen

12-class monthly

8556d ago0↓ 5$1,632/yr

Churn Risk

85%

Annual Value

$1,632

Member Since

515d

No-Show Rate

95.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tier2%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

15

Sarah Nguyen

unlimited

8461d ago1↓ 5$2,292/yr

Churn Risk

84%

Annual Value

$2,292

Member Since

260d

No-Show Rate

90.8%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 115 of 124
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

13

Total at Risk

$66,989

Annual Revenue Protected

$20,097

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly