Member Retention Intelligence|← SoHo

Retention AI

SoHo · New York, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

68%

6-month

46%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

372

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$89,279

annual exposure

Member Risk Distribution

High Risk

13% of members

Medium Risk

22% of members

242

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited

38%42/110 · $92,808

12-Class Monthly

35%32/91 · $56,304

8-Class Monthly

26%21/80 · $24,276

4-Class Monthly

38%35/91 · $26,580

Member Risk Table

372 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jordan Clark 4-class monthly	92	49d ago	1↓ 7	$876/yr
Churn Risk 92% Annual Value $876 Member Since 103d No-Show Rate 94.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency37% Frequency drop30% No-show rate21% Membership tenure6% Membership tier5% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Jennifer Walker 4-class monthly	91	51d ago	1↓ 5	$684/yr
Churn Risk 91% Annual Value $684 Member Since 56d No-Show Rate 79.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop31% No-show rate17% Membership tenure9% Membership tier6% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Morgan Lewis 8-class monthly	91	55d ago	1↓ 4	$1,056/yr
Churn Risk 91% Annual Value $1,056 Member Since 119d No-Show Rate 99.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop30% No-show rate22% Membership tenure6% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Megan Williams 12-class monthly	86	54d ago	1↓ 7	$1,860/yr
Churn Risk 86% Annual Value $1,860 Member Since 112d No-Show Rate 82.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop32% No-show rate19% Membership tenure6% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Charlotte Taylor 4-class monthly	86	43d ago	0↓ 6	$672/yr
Churn Risk 86% Annual Value $672 Member Since 180d No-Show Rate 78.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Camille Garcia 8-class monthly	85	53d ago	0↓ 8	$1,236/yr
Churn Risk 85% Annual Value $1,236 Member Since 159d No-Show Rate 80.9% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Jennifer Jones 4-class monthly	85	46d ago	1↓ 6	$672/yr
Churn Risk 85% Annual Value $672 Member Since 184d No-Show Rate 72.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Kate Anderson 8-class monthly	85	41d ago	0↓ 6	$1,248/yr
Churn Risk 85% Annual Value $1,248 Member Since 163d No-Show Rate 78.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Diana King 4-class monthly	84	53d ago	1↓ 3	$744/yr
Churn Risk 84% Annual Value $744 Member Since 504d No-Show Rate 89.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop30% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Riley Flores 4-class monthly	84	31d ago	1↓ 6	$732/yr
Churn Risk 84% Annual Value $732 Member Since 142d No-Show Rate 81.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop33% No-show rate19% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Sarah Martin 4-class monthly	84	49d ago	1↓ 3	$792/yr
Churn Risk 84% Annual Value $792 Member Since 228d No-Show Rate 79.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop31% No-show rate19% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
12	Natalie Johnson unlimited	83	45d ago	0↓ 6	$2,220/yr
Churn Risk 83% Annual Value $2,220 Member Since 326d No-Show Rate 85.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate21% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
13	Michelle Brown unlimited	83	42d ago	0↓ 4	$2,148/yr
Churn Risk 83% Annual Value $2,148 Member Since 339d No-Show Rate 85.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate20% Membership tenure4% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Brooke Young 8-class monthly	83	34d ago	0↓ 8	$1,152/yr
Churn Risk 83% Annual Value $1,152 Member Since 520d No-Show Rate 85.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop34% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Emily Nguyen unlimited	83	36d ago	1↓ 6	$2,112/yr
Churn Risk 83% Annual Value $2,112 Member Since 172d No-Show Rate 88.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop34% No-show rate21% Membership tenure4% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 1–15 of 372

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$89,279

Annual Revenue Protected

$26,784

by retaining 14 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly