Member Retention Intelligence|← NoHo

Retention AI

NoHo · New York, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

62%

6-month

38%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

352

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$90,088

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

225

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

39%32/82 · $71,160

12-Class Monthly

40%37/92 · $64,140

8-Class Monthly

29%25/86 · $28,320

4-Class Monthly

36%33/92 · $25,488

Member Risk Table

352 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jordan Lee 4-class monthly	89	39d ago	1↓ 7	$696/yr
Churn Risk 89% Annual Value $696 Member Since 342d No-Show Rate 94.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
2	Kate Green 12-class monthly	89	43d ago	0↓ 4	$1,788/yr
Churn Risk 89% Annual Value $1,788 Member Since 57d No-Show Rate 83.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop31% No-show rate19% Membership tenure9% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Charlotte Jackson 4-class monthly	87	42d ago	0↓ 8	$744/yr
Churn Risk 87% Annual Value $744 Member Since 168d No-Show Rate 84.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate19% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
4	Megan Hill 4-class monthly	86	56d ago	0↓ 5	$696/yr
Churn Risk 86% Annual Value $696 Member Since 388d No-Show Rate 84.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Amanda Williams 4-class monthly	85	51d ago	1↓ 5	$756/yr
Churn Risk 85% Annual Value $756 Member Since 335d No-Show Rate 73.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Stephanie Thomas 4-class monthly	85	36d ago	1↓ 6	$792/yr
Churn Risk 85% Annual Value $792 Member Since 607d No-Show Rate 85.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Lauren Taylor 8-class monthly	85	36d ago	0↓ 4	$1,080/yr
Churn Risk 85% Annual Value $1,080 Member Since 448d No-Show Rate 91.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop33% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
8	Ashley Robinson 12-class monthly	85	44d ago	1↓ 5	$1,704/yr
Churn Risk 85% Annual Value $1,704 Member Since 281d No-Show Rate 86.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Sophia Lee unlimited	84	51d ago	0↓ 5	$2,328/yr
Churn Risk 84% Annual Value $2,328 Member Since 725d No-Show Rate 99.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
10	Olivia Young unlimited	84	56d ago	1↓ 4	$2,244/yr
Churn Risk 84% Annual Value $2,244 Member Since 52d No-Show Rate 70.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop32% No-show rate17% Membership tenure9% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Nicole King 12-class monthly	83	62d ago	1↓ 4	$1,656/yr
Churn Risk 83% Annual Value $1,656 Member Since 340d No-Show Rate 83.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Camille Jones 12-class monthly	83	40d ago	1↓ 6	$1,740/yr
Churn Risk 83% Annual Value $1,740 Member Since 37d No-Show Rate 53.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate13% Membership tenure10% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Lauren Hall unlimited	83	38d ago	1↓ 7	$2,160/yr
Churn Risk 83% Annual Value $2,160 Member Since 401d No-Show Rate 91.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate22% Membership tenure2% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Megan Green unlimited	82	48d ago	1↓ 5	$2,124/yr
Churn Risk 82% Annual Value $2,124 Member Since 183d No-Show Rate 81.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
15	Amanda Johnson 4-class monthly	82	34d ago	0↓ 8	$852/yr
Churn Risk 82% Annual Value $852 Member Since 448d No-Show Rate 74.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop34% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount

Showing 1–15 of 352

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$90,088

Annual Revenue Protected

$27,026

by retaining 15 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly