Member Retention Intelligence|← Chelsea

Retention AI

Chelsea · New York, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

58%

6-month

34%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

381

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$101,460

annual exposure

Member Risk Distribution

High Risk

15% of members

Medium Risk

22% of members

239

Low Risk

63% of members

At-Risk by Membership Tier

Unlimited

39%37/95 · $81,696

12-Class Monthly

40%38/95 · $67,128

8-Class Monthly

36%35/96 · $39,708

4-Class Monthly

34%32/95 · $24,588

Member Risk Table

381 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Amanda Taylor 12-class monthly	88	61d ago	1↓ 7	$1,824/yr
Churn Risk 88% Annual Value $1,824 Member Since 92d No-Show Rate 92.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tenure6% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Jennifer Williams 8-class monthly	88	49d ago	0↓ 8	$1,068/yr
Churn Risk 88% Annual Value $1,068 Member Since 313d No-Show Rate 95.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Jessica Garcia 8-class monthly	87	58d ago	0↓ 6	$1,164/yr
Churn Risk 87% Annual Value $1,164 Member Since 79d No-Show Rate 80.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate18% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
4	Diana Allen 4-class monthly	86	47d ago	0↓ 6	$672/yr
Churn Risk 86% Annual Value $672 Member Since 157d No-Show Rate 76.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Ava Taylor 12-class monthly	85	58d ago	0↓ 8	$1,740/yr
Churn Risk 85% Annual Value $1,740 Member Since 437d No-Show Rate 95.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Olivia Brown 12-class monthly	84	45d ago	1↓ 4	$1,860/yr
Churn Risk 84% Annual Value $1,860 Member Since 556d No-Show Rate 97.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop32% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Peyton Clark unlimited	84	52d ago	1↓ 7	$2,268/yr
Churn Risk 84% Annual Value $2,268 Member Since 645d No-Show Rate 97.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Riley Wright 8-class monthly	84	48d ago	0↓ 8	$1,080/yr
Churn Risk 84% Annual Value $1,080 Member Since 492d No-Show Rate 81.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
9	Brittany Martin 12-class monthly	84	59d ago	1↓ 4	$1,800/yr
Churn Risk 84% Annual Value $1,800 Member Since 352d No-Show Rate 86.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop32% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Amelia Brown 4-class monthly	83	55d ago	0↓ 5	$696/yr
Churn Risk 83% Annual Value $696 Member Since 81d No-Show Rate 52.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop34% No-show rate12% Membership tenure7% Membership tier6% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Charlotte Moore 12-class monthly	83	47d ago	1↓ 6	$1,764/yr
Churn Risk 83% Annual Value $1,764 Member Since 122d No-Show Rate 78.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop34% No-show rate19% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Taylor Wright 4-class monthly	83	32d ago	0↓ 6	$756/yr
Churn Risk 83% Annual Value $756 Member Since 236d No-Show Rate 71.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop34% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Jordan Walker 8-class monthly	82	23d ago	0↓ 8	$1,248/yr
Churn Risk 82% Annual Value $1,248 Member Since 32d No-Show Rate 74.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Frequency drop34% Visit recency34% No-show rate18% Membership tenure10% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Jordan Brown 4-class monthly	82	55d ago	1↓ 4	$840/yr
Churn Risk 82% Annual Value $840 Member Since 446d No-Show Rate 71.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop33% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Nicole Nguyen 4-class monthly	82	34d ago	0↓ 6	$756/yr
Churn Risk 82% Annual Value $756 Member Since 365d No-Show Rate 73.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop34% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount

Showing 1–15 of 381

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$101,460

Annual Revenue Protected

$30,438

by retaining 17 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly