Member Retention Intelligence|← Holly Springs

Retention AI

Holly Springs · Holly Springs, NC

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

51%

6-month

26%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$27,827

annual exposure

Member Risk Distribution

High Risk

22% of members

Medium Risk

22% of members

Low Risk

56% of members

At-Risk by Membership Tier

Unlimited

44%7/16 · $15,612

12-Class Monthly

60%15/25 · $26,256

8-Class Monthly

29%6/21 · $6,588

4-Class Monthly

42%8/19 · $6,204

Member Risk Table

81 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jordan Anderson 12-class monthly	86	56d ago	0↓ 4	$1,656/yr
Churn Risk 86% Annual Value $1,656 Member Since 82d No-Show Rate 83.4% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop32% No-show rate19% Membership tenure6% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
2	Jennifer Thomas 12-class monthly	86	53d ago	0↓ 4	$1,740/yr
Churn Risk 86% Annual Value $1,740 Member Since 215d No-Show Rate 91.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Jordan Jones 12-class monthly	84	52d ago	0↓ 5	$1,716/yr
Churn Risk 84% Annual Value $1,716 Member Since 528d No-Show Rate 90.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
4	Rachel Robinson 8-class monthly	82	62d ago	1↓ 4	$1,224/yr
Churn Risk 82% Annual Value $1,224 Member Since 597d No-Show Rate 77.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop33% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Jordan Jones 4-class monthly	82	33d ago	1↓ 5	$816/yr
Churn Risk 82% Annual Value $816 Member Since 375d No-Show Rate 74.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop34% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
6	Ashley Martin 4-class monthly	81	63d ago	1↓ 3	$864/yr
Churn Risk 81% Annual Value $864 Member Since 306d No-Show Rate 65.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop32% No-show rate16% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Emily Clark 4-class monthly	81	27d ago	1↓ 4	$780/yr
Churn Risk 81% Annual Value $780 Member Since 57d No-Show Rate 52.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency37% Frequency drop34% No-show rate13% Membership tenure10% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Jennifer Scott 12-class monthly	81	53d ago	0↓ 7	$1,836/yr
Churn Risk 81% Annual Value $1,836 Member Since 491d No-Show Rate 74.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop35% No-show rate19% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Ava Scott 12-class monthly	80	28d ago	1↓ 7	$1,776/yr
Churn Risk 80% Annual Value $1,776 Member Since 686d No-Show Rate 91.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop35% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Kate Martin 12-class monthly	80	52d ago	0↓ 4	$1,668/yr
Churn Risk 80% Annual Value $1,668 Member Since 224d No-Show Rate 64.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency43% Frequency drop35% No-show rate16% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
11	Ashley Williams 12-class monthly	78	64d ago	1↓ 3	$1,620/yr
Churn Risk 78% Annual Value $1,620 Member Since 293d No-Show Rate 66.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency44% Frequency drop33% No-show rate17% Membership tenure4% Membership tier3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Amanda Garcia 12-class monthly	78	43d ago	0↓ 7	$1,752/yr
Churn Risk 78% Annual Value $1,752 Member Since 233d No-Show Rate 53.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency44% Frequency drop36% No-show rate14% Membership tenure4% Membership tier3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
13	Brittany Garcia 4-class monthly	78	23d ago	0↓ 4	$732/yr
Churn Risk 78% Annual Value $732 Member Since 199d No-Show Rate 71.0% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Frequency drop36% Visit recency36% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
14	Rebecca Martin 4-class monthly	77	21d ago	1↓ 4	$660/yr
Churn Risk 77% Annual Value $660 Member Since 413d No-Show Rate 87.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Frequency drop35% Visit recency34% No-show rate22% Membership tier7% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
15	Megan Walker unlimited	77	54d ago	1↓ 4	$2,280/yr
Churn Risk 77% Annual Value $2,280 Member Since 505d No-Show Rate 66.9% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency44% Frequency drop35% No-show rate17% Membership tenure2% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 81

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$27,827

Annual Revenue Protected

$8,348

by retaining 5 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly