| 1 | Morgan Williams 4-class monthly | 94 | 36d ago | 0↓ 7 | $744/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Morgan Robinson 12-class monthly | 86 | 63d ago | 0↓ 7 | $1,680/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Priya Robinson 4-class monthly | 86 | 42d ago | 1↓ 5 | $660/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Rebecca Martinez 12-class monthly | 86 | 40d ago | 0↓ 4 | $1,716/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Natalie Martin 12-class monthly | 85 | 45d ago | 1↓ 7 | $1,836/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Taylor Walker 12-class monthly | 84 | 62d ago | 0↓ 4 | $1,668/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 7 | Charlotte Walker 12-class monthly | 84 | 35d ago | 1↓ 6 | $1,704/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Amanda Lee 12-class monthly | 84 | 46d ago | 0↓ 7 | $1,656/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 9 | Lauren Hill 8-class monthly | 83 | 28d ago | 1↓ 7 | $1,092/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 10 | Brooke Garcia 8-class monthly | 83 | 28d ago | 0↓ 6 | $1,140/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 11 | Brooke Flores unlimited | 82 | 34d ago | 1↓ 5 | $2,112/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Natalie Johnson unlimited | 82 | 37d ago | 0↓ 8 | $2,100/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 13 | Olivia Thomas 8-class monthly | 82 | 30d ago | 1↓ 3 | $1,152/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Michelle Martin 4-class monthly | 82 | 46d ago | 0↓ 8 | $708/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 15 | Natalie Thomas unlimited | 81 | 52d ago | 0↓ 6 | $2,136/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |