| 1 | Charlotte Lewis 8-class monthly | 90 | 51d ago | 1↓ 5 | $1,224/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Sophia Jones 4-class monthly | 88 | 49d ago | 1↓ 4 | $780/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Camille Walker 8-class monthly | 86 | 64d ago | 0↓ 7 | $1,212/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Morgan Thomas 8-class monthly | 86 | 48d ago | 1↓ 3 | $1,212/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 5 | Kate Moore 12-class monthly | 86 | 64d ago | 1↓ 6 | $1,704/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Rebecca Garcia 8-class monthly | 86 | 46d ago | 1↓ 3 | $1,224/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 7 | Ava Flores 8-class monthly | 85 | 40d ago | 0↓ 6 | $1,224/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Brooke Jackson 12-class monthly | 85 | 52d ago | 1↓ 7 | $1,776/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Ashley Anderson 12-class monthly | 85 | 46d ago | 0↓ 5 | $1,788/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 10 | Nicole Robinson 8-class monthly | 85 | 55d ago | 1↓ 6 | $1,128/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Olivia Jones 4-class monthly | 84 | 44d ago | 0↓ 4 | $792/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Amanda Thomas 8-class monthly | 84 | 45d ago | 1↓ 4 | $1,212/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 13 | Nicole Lewis 4-class monthly | 83 | 52d ago | 0↓ 6 | $744/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 14 | Sophia Green 12-class monthly | 83 | 48d ago | 0↓ 6 | $1,704/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 15 | Emily Lee unlimited | 83 | 49d ago | 1↓ 5 | $2,196/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |