Member Retention Intelligence|← Brickell

Retention AI

Brickell · Miami, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

16%

6-month

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

140

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$77,860

annual exposure

Member Risk Distribution

High Risk

35% of members

Medium Risk

32% of members

Low Risk

33% of members

At-Risk by Membership Tier

Unlimited

86%24/28 · $53,916

12-Class Monthly

63%24/38 · $41,976

8-Class Monthly

69%27/39 · $30,408

4-Class Monthly

54%19/35 · $15,180

Member Risk Table

140 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Riley Williams unlimited	90	58d ago	0↓ 4	$2,328/yr
Churn Risk 90% Annual Value $2,328 Member Since 41d No-Show Rate 93.1% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tenure9% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Jennifer Hill 12-class monthly	89	51d ago	1↓ 7	$1,752/yr
Churn Risk 89% Annual Value $1,752 Member Since 112d No-Show Rate 95.4% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tenure6% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Jordan Scott 8-class monthly	88	48d ago	0↓ 4	$1,188/yr
Churn Risk 88% Annual Value $1,188 Member Since 33d No-Show Rate 72.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate16% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
4	Amanda Flores 8-class monthly	86	37d ago	1↓ 7	$1,248/yr
Churn Risk 86% Annual Value $1,248 Member Since 279d No-Show Rate 87.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tier4% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Taylor Scott 4-class monthly	86	39d ago	0↓ 5	$876/yr
Churn Risk 86% Annual Value $876 Member Since 271d No-Show Rate 77.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Brooke Johnson 12-class monthly	86	57d ago	1↓ 7	$1,644/yr
Churn Risk 86% Annual Value $1,644 Member Since 729d No-Show Rate 98.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Ava Martin 12-class monthly	86	49d ago	1↓ 4	$1,680/yr
Churn Risk 86% Annual Value $1,680 Member Since 30d No-Show Rate 70.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop32% No-show rate16% Membership tenure9% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
8	Emily Anderson 8-class monthly	85	47d ago	1↓ 5	$1,188/yr
Churn Risk 85% Annual Value $1,188 Member Since 641d No-Show Rate 89.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Kate Walker 12-class monthly	85	61d ago	0↓ 8	$1,800/yr
Churn Risk 85% Annual Value $1,800 Member Since 91d No-Show Rate 77.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tenure6% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Jessica Walker 8-class monthly	85	43d ago	1↓ 7	$1,152/yr
Churn Risk 85% Annual Value $1,152 Member Since 435d No-Show Rate 87.4% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Rachel Robinson 4-class monthly	85	44d ago	0↓ 8	$756/yr
Churn Risk 85% Annual Value $756 Member Since 593d No-Show Rate 79.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
12	Kate Moore 8-class monthly	85	42d ago	0↓ 6	$1,056/yr
Churn Risk 85% Annual Value $1,056 Member Since 76d No-Show Rate 65.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate16% Membership tenure6% Membership tier4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Stephanie Robinson 12-class monthly	84	54d ago	1↓ 4	$1,680/yr
Churn Risk 84% Annual Value $1,680 Member Since 664d No-Show Rate 94.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop32% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
14	Jennifer Jones 12-class monthly	84	59d ago	1↓ 3	$1,848/yr
Churn Risk 84% Annual Value $1,848 Member Since 89d No-Show Rate 82.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop30% No-show rate20% Membership tenure7% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Megan Anderson unlimited	84	62d ago	1↓ 5	$2,280/yr
Churn Risk 84% Annual Value $2,280 Member Since 438d No-Show Rate 95.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 1–15 of 140

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$77,860

Annual Revenue Protected

$23,358

by retaining 15 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly