Member Retention Intelligence|← Northbrook

Retention AI

Northbrook · Northbrook, IL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

68%

6-month

46%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

227

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$54,381

annual exposure

Member Risk Distribution

High Risk

13% of members

Medium Risk

22% of members

148

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited

37%27/73 · $59,772

12-Class Monthly

35%19/54 · $33,684

8-Class Monthly

35%17/49 · $18,960

4-Class Monthly

31%16/51 · $12,468

Member Risk Table

227 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jennifer Lewis 8-class monthly	89	40d ago	1↓ 3	$1,104/yr
Churn Risk 89% Annual Value $1,104 Member Since 57d No-Show Rate 87.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop29% No-show rate20% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Olivia Jones 8-class monthly	88	43d ago	1↓ 5	$1,164/yr
Churn Risk 88% Annual Value $1,164 Member Since 90d No-Show Rate 83.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate19% Membership tenure6% Membership tier4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
3	Brooke Torres 12-class monthly	87	58d ago	1↓ 6	$1,740/yr
Churn Risk 87% Annual Value $1,740 Member Since 225d No-Show Rate 98.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate23% Membership tenure3% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Charlotte Nguyen 4-class monthly	86	36d ago	1↓ 4	$804/yr
Churn Risk 86% Annual Value $804 Member Since 458d No-Show Rate 92.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Sophia Nguyen 8-class monthly	86	62d ago	1↓ 7	$1,104/yr
Churn Risk 86% Annual Value $1,104 Member Since 355d No-Show Rate 83.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
6	Lauren Jackson 12-class monthly	86	61d ago	1↓ 3	$1,716/yr
Churn Risk 86% Annual Value $1,716 Member Since 54d No-Show Rate 78.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop30% No-show rate18% Membership tenure9% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
7	Amanda Flores 8-class monthly	85	51d ago	0↓ 7	$1,116/yr
Churn Risk 85% Annual Value $1,116 Member Since 118d No-Show Rate 66.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate16% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
8	Amanda Flores 8-class monthly	85	64d ago	0↓ 6	$1,104/yr
Churn Risk 85% Annual Value $1,104 Member Since 584d No-Show Rate 86.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Sophia Jones 4-class monthly	85	54d ago	1↓ 4	$888/yr
Churn Risk 85% Annual Value $888 Member Since 568d No-Show Rate 82.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop32% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
10	Brooke King 4-class monthly	84	26d ago	1↓ 7	$756/yr
Churn Risk 84% Annual Value $756 Member Since 282d No-Show Rate 90.0% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency35% Frequency drop33% No-show rate22% Membership tier6% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Taylor Anderson 8-class monthly	83	31d ago	0↓ 7	$1,188/yr
Churn Risk 83% Annual Value $1,188 Member Since 445d No-Show Rate 91.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop34% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Amanda King unlimited	83	47d ago	1↓ 7	$2,244/yr
Churn Risk 83% Annual Value $2,244 Member Since 525d No-Show Rate 92.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate22% Membership tenure2% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Olivia Martin unlimited	82	51d ago	1↓ 3	$2,244/yr
Churn Risk 82% Annual Value $2,244 Member Since 467d No-Show Rate 96.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop31% No-show rate24% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Riley Lee 12-class monthly	81	49d ago	0↓ 6	$1,788/yr
Churn Risk 81% Annual Value $1,788 Member Since 405d No-Show Rate 77.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate19% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Nicole Nguyen unlimited	81	44d ago	0↓ 4	$2,316/yr
Churn Risk 81% Annual Value $2,316 Member Since 373d No-Show Rate 82.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop35% No-show rate20% Membership tenure2% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 227

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$54,381

Annual Revenue Protected

$16,314

by retaining 9 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly