Member Retention Intelligence|← Denver – RiNo

Retention AI

Denver – RiNo · Denver, CO

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

47%

6-month

22%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$33,355

annual exposure

Member Risk Distribution

High Risk

24% of members

Medium Risk

22% of members

Low Risk

55% of members

At-Risk by Membership Tier

Unlimited

52%12/23 · $26,916

12-Class Monthly

36%8/22 · $14,100

8-Class Monthly

54%13/24 · $14,904

4-Class Monthly

37%7/19 · $5,460

Member Risk Table

88 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Kate Taylor 8-class monthly	89	40d ago	1↓ 7	$1,068/yr
Churn Risk 89% Annual Value $1,068 Member Since 50d No-Show Rate 74.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate17% Membership tenure9% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Rebecca Allen 8-class monthly	87	49d ago	1↓ 4	$1,068/yr
Churn Risk 87% Annual Value $1,068 Member Since 432d No-Show Rate 99.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop31% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
3	Diana Torres 4-class monthly	85	62d ago	1↓ 6	$876/yr
Churn Risk 85% Annual Value $876 Member Since 349d No-Show Rate 73.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Amelia Walker 12-class monthly	85	40d ago	1↓ 5	$1,740/yr
Churn Risk 85% Annual Value $1,740 Member Since 674d No-Show Rate 94.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Michelle Anderson 4-class monthly	84	48d ago	0↓ 4	$720/yr
Churn Risk 84% Annual Value $720 Member Since 433d No-Show Rate 75.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Nicole Jackson unlimited	84	46d ago	1↓ 7	$2,184/yr
Churn Risk 84% Annual Value $2,184 Member Since 709d No-Show Rate 95.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Rebecca Flores unlimited	83	52d ago	0↓ 4	$2,220/yr
Churn Risk 83% Annual Value $2,220 Member Since 670d No-Show Rate 92.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate22% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Nicole Scott 12-class monthly	82	23d ago	0↓ 6	$1,812/yr
Churn Risk 82% Annual Value $1,812 Member Since 94d No-Show Rate 93.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Frequency drop34% Visit recency34% No-show rate23% Membership tenure7% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Sarah Hall unlimited	82	49d ago	0↓ 8	$2,328/yr
Churn Risk 82% Annual Value $2,328 Member Since 283d No-Show Rate 77.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate19% Membership tenure4% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Stephanie Moore 4-class monthly	81	59d ago	0↓ 8	$720/yr
Churn Risk 81% Annual Value $720 Member Since 437d No-Show Rate 61.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop35% No-show rate15% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Ava Walker 8-class monthly	81	48d ago	0↓ 8	$1,092/yr
Churn Risk 81% Annual Value $1,092 Member Since 608d No-Show Rate 68.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop35% No-show rate17% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Megan Walker 8-class monthly	80	57d ago	1↓ 5	$1,224/yr
Churn Risk 80% Annual Value $1,224 Member Since 299d No-Show Rate 56.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency43% Frequency drop35% No-show rate14% Membership tier5% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Priya Flores 8-class monthly	79	40d ago	0↓ 5	$1,140/yr
Churn Risk 79% Annual Value $1,140 Member Since 532d No-Show Rate 58.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency43% Frequency drop35% No-show rate15% Membership tier5% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Amanda Hall 12-class monthly	79	26d ago	0↓ 7	$1,800/yr
Churn Risk 79% Annual Value $1,800 Member Since 318d No-Show Rate 82.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency37% Frequency drop35% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
15	Lauren Jackson unlimited	78	60d ago	1↓ 7	$2,280/yr
Churn Risk 78% Annual Value $2,280 Member Since 345d No-Show Rate 61.3% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency44% Frequency drop36% No-show rate16% Membership tenure4% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 88

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$33,355

Annual Revenue Protected

$10,007

by retaining 6 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly