| 1 | Stephanie Clark unlimited | 90 | 35d ago | 1↓ 6 | $2,136/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Ashley Lewis unlimited | 89 | 55d ago | 0↓ 6 | $2,160/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Amanda Johnson 8-class monthly | 88 | 55d ago | 0↓ 7 | $1,164/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 4 | Riley Young 8-class monthly | 88 | 60d ago | 0↓ 5 | $1,260/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Sarah Nguyen 8-class monthly | 87 | 49d ago | 1↓ 7 | $1,236/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Brooke Nguyen 4-class monthly | 87 | 40d ago | 1↓ 6 | $852/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 7 | Jennifer Green 8-class monthly | 86 | 56d ago | 1↓ 7 | $1,080/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 8 | Amanda Lee 8-class monthly | 85 | 52d ago | 0↓ 8 | $1,176/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Priya Lee 8-class monthly | 85 | 47d ago | 0↓ 7 | $1,164/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Emily Torres 12-class monthly | 85 | 54d ago | 1↓ 6 | $1,656/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Stephanie Jones 12-class monthly | 85 | 44d ago | 0↓ 4 | $1,836/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Riley King 12-class monthly | 85 | 62d ago | 0↓ 5 | $1,668/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 13 | Jordan Scott 12-class monthly | 84 | 58d ago | 0↓ 7 | $1,620/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 14 | Natalie Hall unlimited | 83 | 49d ago | 1↓ 6 | $2,172/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 15 | Olivia Jackson 4-class monthly | 83 | 36d ago | 1↓ 4 | $828/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |