JetSet Modern Pilates
Member Retention Intelligence|Irvine Crossroads

Retention AI

Irvine Crossroads · Irvine, CA

Cohort Retention

% of members still active N months after joining

62%

6-month

39%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

292

High Risk

42

immediate action needed

Medium Risk

64

monitor closely

Revenue at Risk

$80,293

annual exposure

Member Risk Distribution

42

High Risk

14% of members

64

Medium Risk

22% of members

186

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
45%32/71 · $70,356
12-Class Monthly
39%33/84 · $57,048
8-Class Monthly
36%26/72 · $29,232
4-Class Monthly
23%15/65 · $11,952

Member Risk Table

292 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Stephanie Clark

unlimited

9035d ago1↓ 6$2,136/yr

Churn Risk

90%

Annual Value

$2,136

Member Since

39d

No-Show Rate

98.1%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency37%
Frequency drop31%
No-show rate22%
Membership tenure9%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

2

Ashley Lewis

unlimited

8955d ago0↓ 6$2,160/yr

Churn Risk

89%

Annual Value

$2,160

Member Since

90d

No-Show Rate

99.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tenure6%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

3

Amanda Johnson

8-class monthly

8855d ago0↓ 7$1,164/yr

Churn Risk

88%

Annual Value

$1,164

Member Since

85d

No-Show Rate

84.5%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate19%
Membership tenure6%
Membership tier4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

4

Riley Young

8-class monthly

8860d ago0↓ 5$1,260/yr

Churn Risk

88%

Annual Value

$1,260

Member Since

256d

No-Show Rate

97.0%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tier4%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

5

Sarah Nguyen

8-class monthly

8749d ago1↓ 7$1,236/yr

Churn Risk

87%

Annual Value

$1,236

Member Since

84d

No-Show Rate

79.3%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate18%
Membership tenure6%
Membership tier4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

6

Brooke Nguyen

4-class monthly

8740d ago1↓ 6$852/yr

Churn Risk

87%

Annual Value

$852

Member Since

39d

No-Show Rate

56.4%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate13%
Membership tenure9%
Membership tier6%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

7

Jennifer Green

8-class monthly

8656d ago1↓ 7$1,080/yr

Churn Risk

86%

Annual Value

$1,080

Member Since

437d

No-Show Rate

91.3%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

8

Amanda Lee

8-class monthly

8552d ago0↓ 8$1,176/yr

Churn Risk

85%

Annual Value

$1,176

Member Since

684d

No-Show Rate

89.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

9

Priya Lee

8-class monthly

8547d ago0↓ 7$1,164/yr

Churn Risk

85%

Annual Value

$1,164

Member Since

499d

No-Show Rate

88.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Emily Torres

12-class monthly

8554d ago1↓ 6$1,656/yr

Churn Risk

85%

Annual Value

$1,656

Member Since

690d

No-Show Rate

96.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tier2%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

11

Stephanie Jones

12-class monthly

8544d ago0↓ 4$1,836/yr

Churn Risk

85%

Annual Value

$1,836

Member Since

718d

No-Show Rate

96.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tier2%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

12

Riley King

12-class monthly

8562d ago0↓ 5$1,668/yr

Churn Risk

85%

Annual Value

$1,668

Member Since

33d

No-Show Rate

62.1%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate15%
Membership tenure9%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

13

Jordan Scott

12-class monthly

8458d ago0↓ 7$1,620/yr

Churn Risk

84%

Annual Value

$1,620

Member Since

63d

No-Show Rate

70.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate17%
Membership tenure7%
Membership tier2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

14

Natalie Hall

unlimited

8349d ago1↓ 6$2,172/yr

Churn Risk

83%

Annual Value

$2,172

Member Since

224d

No-Show Rate

84.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

15

Olivia Jackson

4-class monthly

8336d ago1↓ 4$828/yr

Churn Risk

83%

Annual Value

$828

Member Since

134d

No-Show Rate

71.1%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate17%
Membership tier6%
Membership tenure4%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 115 of 292
1 / 20

Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

13

Total at Risk

$80,293

Annual Revenue Protected

$24,088

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly