Member Retention Intelligence|← West McKinney

Retention AI

West McKinney · McKinney, TX

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

50%

6-month

25%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

110

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$35,466

annual exposure

Member Risk Distribution

High Risk

23% of members

Medium Risk

22% of members

Low Risk

55% of members

At-Risk by Membership Tier

Unlimited

37%7/19 · $15,888

12-Class Monthly

46%16/35 · $27,900

8-Class Monthly

44%14/32 · $16,236

4-Class Monthly

50%12/24 · $9,468

Member Risk Table

110 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Rachel Wilson 4-class monthly	90	58d ago	0↓ 7	$804/yr
Churn Risk 90% Annual Value $804 Member Since 147d No-Show Rate 97.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Ava Anderson 8-class monthly	87	27d ago	0↓ 7	$1,188/yr
Churn Risk 87% Annual Value $1,188 Member Since 33d No-Show Rate 87.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency35% Frequency drop32% No-show rate20% Membership tenure9% Membership tier4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
3	Ashley King 8-class monthly	86	36d ago	0↓ 8	$1,140/yr
Churn Risk 86% Annual Value $1,140 Member Since 341d No-Show Rate 87.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tier4% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
4	Jordan Lewis 8-class monthly	85	31d ago	0↓ 8	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 108d No-Show Rate 81.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency37% Frequency drop33% No-show rate19% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Sarah Lewis 12-class monthly	85	64d ago	1↓ 4	$1,704/yr
Churn Risk 85% Annual Value $1,704 Member Since 163d No-Show Rate 92.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Jordan Scott 4-class monthly	84	28d ago	0↓ 6	$696/yr
Churn Risk 84% Annual Value $696 Member Since 576d No-Show Rate 96.5% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency36% Frequency drop33% No-show rate23% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Peyton Harris 12-class monthly	84	54d ago	0↓ 6	$1,824/yr
Churn Risk 84% Annual Value $1,824 Member Since 167d No-Show Rate 85.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Sarah Allen 4-class monthly	84	54d ago	0↓ 6	$804/yr
Churn Risk 84% Annual Value $804 Member Since 589d No-Show Rate 75.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Morgan Lee 4-class monthly	84	59d ago	0↓ 6	$684/yr
Churn Risk 84% Annual Value $684 Member Since 387d No-Show Rate 74.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Sophia Torres 4-class monthly	84	52d ago	0↓ 4	$900/yr
Churn Risk 84% Annual Value $900 Member Since 94d No-Show Rate 53.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate13% Membership tenure7% Membership tier6% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Olivia Lewis 12-class monthly	83	31d ago	0↓ 7	$1,836/yr
Churn Risk 83% Annual Value $1,836 Member Since 654d No-Show Rate 98.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop34% No-show rate24% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Jordan Jackson unlimited	83	39d ago	1↓ 7	$2,280/yr
Churn Risk 83% Annual Value $2,280 Member Since 577d No-Show Rate 93.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Charlotte Martinez 4-class monthly	83	48d ago	0↓ 5	$840/yr
Churn Risk 83% Annual Value $840 Member Since 587d No-Show Rate 68.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Michelle Nguyen 12-class monthly	82	26d ago	0↓ 5	$1,788/yr
Churn Risk 82% Annual Value $1,788 Member Since 145d No-Show Rate 99.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency36% Frequency drop34% No-show rate24% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Morgan Hill 8-class monthly	82	55d ago	0↓ 6	$1,260/yr
Churn Risk 82% Annual Value $1,260 Member Since 546d No-Show Rate 71.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop34% No-show rate18% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 1–15 of 110

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$35,466

Annual Revenue Protected

$10,640

by retaining 8 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly