Member Retention Intelligence|← Houston – River Oaks

Retention AI

Houston – River Oaks · Houston, TX

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

59%

6-month

35%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

286

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$70,690

annual exposure

Member Risk Distribution

High Risk

15% of members

Medium Risk

22% of members

180

Low Risk

63% of members

At-Risk by Membership Tier

Unlimited

34%26/77 · $57,348

12-Class Monthly

38%27/72 · $46,968

8-Class Monthly

34%25/73 · $28,680

4-Class Monthly

44%28/64 · $21,600

Member Risk Table

286 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Stephanie Jones 4-class monthly	89	55d ago	1↓ 6	$696/yr
Churn Risk 89% Annual Value $696 Member Since 177d No-Show Rate 94.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
2	Amelia Jackson 8-class monthly	89	63d ago	1↓ 6	$1,224/yr
Churn Risk 89% Annual Value $1,224 Member Since 351d No-Show Rate 98.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
3	Taylor Jackson 4-class monthly	88	62d ago	0↓ 6	$684/yr
Churn Risk 88% Annual Value $684 Member Since 288d No-Show Rate 88.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Nicole Williams 4-class monthly	88	43d ago	1↓ 6	$756/yr
Churn Risk 88% Annual Value $756 Member Since 364d No-Show Rate 87.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Rachel Williams 8-class monthly	88	42d ago	1↓ 3	$1,020/yr
Churn Risk 88% Annual Value $1,020 Member Since 63d No-Show Rate 93.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop29% No-show rate21% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Natalie Clark 4-class monthly	87	62d ago	1↓ 5	$888/yr
Churn Risk 87% Annual Value $888 Member Since 280d No-Show Rate 84.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate19% Membership tier6% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Jessica Jackson 12-class monthly	87	53d ago	1↓ 6	$1,836/yr
Churn Risk 87% Annual Value $1,836 Member Since 47d No-Show Rate 74.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate17% Membership tenure9% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
8	Morgan Martinez 12-class monthly	86	46d ago	0↓ 7	$1,668/yr
Churn Risk 86% Annual Value $1,668 Member Since 245d No-Show Rate 93.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Olivia Green 4-class monthly	85	32d ago	1↓ 3	$768/yr
Churn Risk 85% Annual Value $768 Member Since 35d No-Show Rate 71.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop30% No-show rate17% Membership tenure9% Membership tier6% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Sophia Robinson 8-class monthly	85	29d ago	1↓ 6	$1,152/yr
Churn Risk 85% Annual Value $1,152 Member Since 41d No-Show Rate 71.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency37% Frequency drop33% No-show rate17% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
11	Taylor Allen 8-class monthly	84	31d ago	0↓ 6	$1,128/yr
Churn Risk 84% Annual Value $1,128 Member Since 345d No-Show Rate 85.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop33% No-show rate20% Membership tier4% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Natalie Williams unlimited	83	39d ago	1↓ 4	$2,208/yr
Churn Risk 83% Annual Value $2,208 Member Since 699d No-Show Rate 97.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate24% Membership tenure2% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Sarah Scott 4-class monthly	83	39d ago	0↓ 5	$864/yr
Churn Risk 83% Annual Value $864 Member Since 168d No-Show Rate 63.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop34% No-show rate15% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Rachel Flores 12-class monthly	83	35d ago	1↓ 6	$1,752/yr
Churn Risk 83% Annual Value $1,752 Member Since 547d No-Show Rate 90.5% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop34% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Olivia Walker 4-class monthly	83	62d ago	0↓ 7	$708/yr
Churn Risk 83% Annual Value $708 Member Since 203d No-Show Rate 60.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate15% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 1–15 of 286

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$70,690

Annual Revenue Protected

$21,207

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly