Member Retention Intelligence|← Heath

Retention AI

Heath · Heath, TX

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

51%

6-month

26%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

101

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$32,420

annual exposure

Member Risk Distribution

High Risk

23% of members

Medium Risk

22% of members

Low Risk

55% of members

At-Risk by Membership Tier

Unlimited

52%15/29 · $33,324

12-Class Monthly

19%4/21 · $7,164

8-Class Monthly

43%13/30 · $15,000

4-Class Monthly

62%13/21 · $10,236

Member Risk Table

101 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Taylor Brown 4-class monthly	92	55d ago	1↓ 3	$780/yr
Churn Risk 92% Annual Value $780 Member Since 57d No-Show Rate 97.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency37% Frequency drop28% No-show rate21% Membership tenure9% Membership tier5% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Natalie Clark 4-class monthly	91	45d ago	0↓ 7	$684/yr
Churn Risk 91% Annual Value $684 Member Since 81d No-Show Rate 89.2% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure6% Membership tier6% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Sophia Robinson 4-class monthly	90	42d ago	0↓ 4	$684/yr
Churn Risk 90% Annual Value $684 Member Since 252d No-Show Rate 98.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
4	Sarah Johnson 8-class monthly	87	53d ago	1↓ 5	$1,176/yr
Churn Risk 87% Annual Value $1,176 Member Since 728d No-Show Rate 97.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Lauren Torres 4-class monthly	87	39d ago	0↓ 6	$804/yr
Churn Risk 87% Annual Value $804 Member Since 110d No-Show Rate 70.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate16% Membership tenure6% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Sophia Jones 4-class monthly	86	29d ago	0↓ 7	$852/yr
Churn Risk 86% Annual Value $852 Member Since 593d No-Show Rate 99.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency36% Frequency drop33% No-show rate23% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Charlotte Wilson 8-class monthly	85	41d ago	0↓ 4	$1,248/yr
Churn Risk 85% Annual Value $1,248 Member Since 40d No-Show Rate 54.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate13% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
8	Charlotte Brown 4-class monthly	84	50d ago	1↓ 7	$780/yr
Churn Risk 84% Annual Value $780 Member Since 588d No-Show Rate 76.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Natalie Johnson 8-class monthly	84	36d ago	1↓ 3	$1,212/yr
Churn Risk 84% Annual Value $1,212 Member Since 703d No-Show Rate 97.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop31% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
10	Emily Hall 4-class monthly	83	49d ago	0↓ 6	$744/yr
Churn Risk 83% Annual Value $744 Member Since 633d No-Show Rate 72.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Amelia Jackson unlimited	82	32d ago	0↓ 8	$2,136/yr
Churn Risk 82% Annual Value $2,136 Member Since 291d No-Show Rate 90.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop34% No-show rate22% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Charlotte Brown 12-class monthly	82	55d ago	1↓ 3	$1,776/yr
Churn Risk 82% Annual Value $1,776 Member Since 673d No-Show Rate 92.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop31% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Megan Martinez 4-class monthly	81	62d ago	0↓ 7	$864/yr
Churn Risk 81% Annual Value $864 Member Since 453d No-Show Rate 60.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop35% No-show rate15% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Stephanie Taylor 4-class monthly	80	23d ago	1↓ 5	$864/yr
Churn Risk 80% Annual Value $864 Member Since 338d No-Show Rate 80.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Frequency drop35% Visit recency35% No-show rate20% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Sarah Torres unlimited	79	55d ago	1↓ 3	$2,316/yr
Churn Risk 79% Annual Value $2,316 Member Since 721d No-Show Rate 85.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency43% Frequency drop32% No-show rate22% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 101

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$32,420

Annual Revenue Protected

$9,726

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly