| 1 | Jessica Hall 4-class monthly | 87 | 44d ago | 1↓ 7 | $852/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Ashley Williams 12-class monthly | 87 | 52d ago | 0↓ 6 | $1,824/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Camille Anderson 8-class monthly | 87 | 60d ago | 0↓ 7 | $1,128/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Lauren Anderson 4-class monthly | 86 | 63d ago | 0↓ 8 | $900/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Charlotte Allen 12-class monthly | 85 | 54d ago | 0↓ 5 | $1,764/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 6 | Morgan Nguyen unlimited | 85 | 52d ago | 1↓ 5 | $2,148/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 7 | Riley Martinez 8-class monthly | 85 | 61d ago | 1↓ 6 | $1,164/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Kate Moore 4-class monthly | 84 | 38d ago | 0↓ 7 | $672/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 9 | Rachel Brown 4-class monthly | 84 | 22d ago | 0↓ 6 | $756/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 10 | Brooke Brown 4-class monthly | 84 | 40d ago | 1↓ 4 | $816/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Sophia Wright 4-class monthly | 83 | 60d ago | 1↓ 6 | $876/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 12 | Peyton Brown unlimited | 83 | 52d ago | 0↓ 7 | $2,268/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 13 | Peyton Hall unlimited | 82 | 39d ago | 0↓ 7 | $2,244/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Sarah Moore 4-class monthly | 82 | 22d ago | 1↓ 5 | $888/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Jennifer Flores 12-class monthly | 82 | 42d ago | 0↓ 7 | $1,680/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |