JetSet Modern Pilates
Member Retention Intelligence|Bridgeland

Retention AI

Bridgeland · Cypress, TX

Cohort Retention

% of members still active N months after joining

61%

6-month

37%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

263

High Risk

38

immediate action needed

Medium Risk

58

monitor closely

Revenue at Risk

$66,236

annual exposure

Member Risk Distribution

38

High Risk

14% of members

58

Medium Risk

22% of members

167

Low Risk

63% of members

At-Risk by Membership Tier

Unlimited
35%22/63 · $48,852
12-Class Monthly
38%26/68 · $45,576
8-Class Monthly
29%19/66 · $22,104
4-Class Monthly
44%29/66 · $23,076

Member Risk Table

263 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Jessica Hall

4-class monthly

8744d ago1↓ 7$852/yr

Churn Risk

87%

Annual Value

$852

Member Since

597d

No-Show Rate

92.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

2

Ashley Williams

12-class monthly

8752d ago0↓ 6$1,824/yr

Churn Risk

87%

Annual Value

$1,824

Member Since

288d

No-Show Rate

98.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate23%
Membership tenure3%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

3

Camille Anderson

8-class monthly

8760d ago0↓ 7$1,128/yr

Churn Risk

87%

Annual Value

$1,128

Member Since

698d

No-Show Rate

96.7%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

4

Lauren Anderson

4-class monthly

8663d ago0↓ 8$900/yr

Churn Risk

86%

Annual Value

$900

Member Since

724d

No-Show Rate

85.9%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate20%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

5

Charlotte Allen

12-class monthly

8554d ago0↓ 5$1,764/yr

Churn Risk

85%

Annual Value

$1,764

Member Since

501d

No-Show Rate

96.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tier2%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

6

Morgan Nguyen

unlimited

8552d ago1↓ 5$2,148/yr

Churn Risk

85%

Annual Value

$2,148

Member Since

180d

No-Show Rate

93.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

7

Riley Martinez

8-class monthly

8561d ago1↓ 6$1,164/yr

Churn Risk

85%

Annual Value

$1,164

Member Since

281d

No-Show Rate

78.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate18%
Membership tier4%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

8

Kate Moore

4-class monthly

8438d ago0↓ 7$672/yr

Churn Risk

84%

Annual Value

$672

Member Since

682d

No-Show Rate

80.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate19%
Membership tier6%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

9

Rachel Brown

4-class monthly

8422d ago0↓ 6$756/yr

Churn Risk

84%

Annual Value

$756

Member Since

55d

No-Show Rate

81.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Frequency drop33%
Visit recency32%
No-show rate19%
Membership tenure9%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

10

Brooke Brown

4-class monthly

8440d ago1↓ 4$816/yr

Churn Risk

84%

Annual Value

$816

Member Since

568d

No-Show Rate

81.9%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop32%
No-show rate19%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

11

Sophia Wright

4-class monthly

8360d ago1↓ 6$876/yr

Churn Risk

83%

Annual Value

$876

Member Since

509d

No-Show Rate

70.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tier6%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

12

Peyton Brown

unlimited

8352d ago0↓ 7$2,268/yr

Churn Risk

83%

Annual Value

$2,268

Member Since

184d

No-Show Rate

84.1%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

13

Peyton Hall

unlimited

8239d ago0↓ 7$2,244/yr

Churn Risk

82%

Annual Value

$2,244

Member Since

47d

No-Show Rate

57.5%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate14%
Membership tenure10%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

14

Sarah Moore

4-class monthly

8222d ago1↓ 5$888/yr

Churn Risk

82%

Annual Value

$888

Member Since

364d

No-Show Rate

96.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Frequency drop34%
Visit recency33%
No-show rate23%
Membership tier6%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

15

Jennifer Flores

12-class monthly

8242d ago0↓ 7$1,680/yr

Churn Risk

82%

Annual Value

$1,680

Member Since

329d

No-Show Rate

72.9%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate18%
Membership tenure4%
Membership tier2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

Showing 115 of 263
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

11

Total at Risk

$66,236

Annual Revenue Protected

$19,871

by retaining 11 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly