JetSet Modern Pilates
Member Retention Intelligence|Austin – South

Retention AI

Austin – South · Austin, TX

Cohort Retention

% of members still active N months after joining

63%

6-month

40%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

276

High Risk

39

immediate action needed

Medium Risk

61

monitor closely

Revenue at Risk

$70,447

annual exposure

Member Risk Distribution

39

High Risk

14% of members

61

Medium Risk

22% of members

176

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
38%29/76 · $64,128
12-Class Monthly
31%20/64 · $34,716
8-Class Monthly
37%27/73 · $30,312
4-Class Monthly
38%24/63 · $19,008

Member Risk Table

276 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Kate Young

8-class monthly

9153d ago1↓ 5$1,200/yr

Churn Risk

91%

Annual Value

$1,200

Member Since

93d

No-Show Rate

99.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate22%
Membership tenure6%
Membership tier4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

2

Olivia Martin

4-class monthly

9060d ago0↓ 5$840/yr

Churn Risk

90%

Annual Value

$840

Member Since

330d

No-Show Rate

98.2%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate22%
Membership tier6%
Membership tenure3%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

3

Peyton Anderson

4-class monthly

8839d ago0↓ 5$864/yr

Churn Risk

88%

Annual Value

$864

Member Since

722d

No-Show Rate

98.5%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate22%
Membership tier6%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

4

Emily Walker

4-class monthly

8849d ago1↓ 4$876/yr

Churn Risk

88%

Annual Value

$876

Member Since

50d

No-Show Rate

65.4%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop31%
No-show rate15%
Membership tenure9%
Membership tier6%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

5

Ashley Harris

8-class monthly

8626d ago1↓ 7$1,104/yr

Churn Risk

86%

Annual Value

$1,104

Member Since

77d

No-Show Rate

97.8%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency34%
Frequency drop32%
No-show rate23%
Membership tenure6%
Membership tier4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

6

Sophia Wright

12-class monthly

8630d ago0↓ 8$1,800/yr

Churn Risk

86%

Annual Value

$1,800

Member Since

58d

No-Show Rate

84.0%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency37%
Frequency drop32%
No-show rate19%
Membership tenure9%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

7

Emily Taylor

8-class monthly

8635d ago1↓ 7$1,188/yr

Churn Risk

86%

Annual Value

$1,188

Member Since

687d

No-Show Rate

98.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate23%
Membership tier4%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

8

Jordan Wright

8-class monthly

8636d ago1↓ 6$1,104/yr

Churn Risk

86%

Annual Value

$1,104

Member Since

337d

No-Show Rate

88.8%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

9

Olivia Scott

unlimited

8639d ago1↓ 4$2,112/yr

Churn Risk

86%

Annual Value

$2,112

Member Since

51d

No-Show Rate

78.8%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate18%
Membership tenure9%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Ashley Torres

4-class monthly

8657d ago1↓ 7$828/yr

Churn Risk

86%

Annual Value

$828

Member Since

534d

No-Show Rate

83.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate20%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

11

Priya Martinez

unlimited

8546d ago0↓ 4$2,292/yr

Churn Risk

85%

Annual Value

$2,292

Member Since

140d

No-Show Rate

96.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tenure4%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

12

Emily Johnson

4-class monthly

8534d ago0↓ 4$696/yr

Churn Risk

85%

Annual Value

$696

Member Since

445d

No-Show Rate

89.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate21%
Membership tier6%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

13

Diana Martin

8-class monthly

8543d ago0↓ 8$1,164/yr

Churn Risk

85%

Annual Value

$1,164

Member Since

288d

No-Show Rate

81.3%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate19%
Membership tier4%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

14

Emily Hall

unlimited

8545d ago1↓ 7$2,136/yr

Churn Risk

85%

Annual Value

$2,136

Member Since

48d

No-Show Rate

70.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate16%
Membership tenure9%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

15

Peyton King

12-class monthly

8536d ago1↓ 7$1,656/yr

Churn Risk

85%

Annual Value

$1,656

Member Since

61d

No-Show Rate

81.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate19%
Membership tenure6%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 115 of 276
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

12

Total at Risk

$70,447

Annual Revenue Protected

$21,134

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly