| 1 | Kate Young 8-class monthly | 91 | 53d ago | 1↓ 5 | $1,200/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 2 | Olivia Martin 4-class monthly | 90 | 60d ago | 0↓ 5 | $840/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Peyton Anderson 4-class monthly | 88 | 39d ago | 0↓ 5 | $864/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 4 | Emily Walker 4-class monthly | 88 | 49d ago | 1↓ 4 | $876/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 5 | Ashley Harris 8-class monthly | 86 | 26d ago | 1↓ 7 | $1,104/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Sophia Wright 12-class monthly | 86 | 30d ago | 0↓ 8 | $1,800/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 7 | Emily Taylor 8-class monthly | 86 | 35d ago | 1↓ 7 | $1,188/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 8 | Jordan Wright 8-class monthly | 86 | 36d ago | 1↓ 6 | $1,104/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Olivia Scott unlimited | 86 | 39d ago | 1↓ 4 | $2,112/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Ashley Torres 4-class monthly | 86 | 57d ago | 1↓ 7 | $828/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Priya Martinez unlimited | 85 | 46d ago | 0↓ 4 | $2,292/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Emily Johnson 4-class monthly | 85 | 34d ago | 0↓ 4 | $696/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 13 | Diana Martin 8-class monthly | 85 | 43d ago | 0↓ 8 | $1,164/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 14 | Emily Hall unlimited | 85 | 45d ago | 1↓ 7 | $2,136/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Peyton King 12-class monthly | 85 | 36d ago | 1↓ 7 | $1,656/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |