JetSet Modern Pilates
Member Retention Intelligence|Austin – Downtown

Retention AI

Austin – Downtown · Austin, TX

Cohort Retention

% of members still active N months after joining

63%

6-month

40%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

301

High Risk

42

immediate action needed

Medium Risk

66

monitor closely

Revenue at Risk

$75,318

annual exposure

Member Risk Distribution

42

High Risk

14% of members

66

Medium Risk

22% of members

193

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
35%24/69 · $53,448
12-Class Monthly
46%32/69 · $56,304
8-Class Monthly
23%17/73 · $18,876
4-Class Monthly
39%35/90 · $27,900

Member Risk Table

301 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Amelia Flores

4-class monthly

9064d ago0↓ 4$888/yr

Churn Risk

90%

Annual Value

$888

Member Since

270d

No-Show Rate

96.7%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate22%
Membership tier6%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

2

Taylor Johnson

4-class monthly

8943d ago1↓ 6$684/yr

Churn Risk

89%

Annual Value

$684

Member Since

251d

No-Show Rate

92.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop31%
No-show rate21%
Membership tier6%
Membership tenure3%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

3

Ava Green

4-class monthly

8945d ago1↓ 6$888/yr

Churn Risk

89%

Annual Value

$888

Member Since

317d

No-Show Rate

92.4%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier6%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

4

Jessica Hill

8-class monthly

8633d ago0↓ 4$1,164/yr

Churn Risk

86%

Annual Value

$1,164

Member Since

35d

No-Show Rate

67.7%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency38%
Frequency drop33%
No-show rate16%
Membership tenure9%
Membership tier4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

5

Amelia Scott

4-class monthly

8630d ago0↓ 5$804/yr

Churn Risk

86%

Annual Value

$804

Member Since

515d

No-Show Rate

97.2%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency37%
Frequency drop33%
No-show rate23%
Membership tier6%
Membership tenure2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

6

Brooke Walker

8-class monthly

8544d ago0↓ 8$1,032/yr

Churn Risk

85%

Annual Value

$1,032

Member Since

641d

No-Show Rate

87.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

7

Emily Jones

12-class monthly

8548d ago0↓ 6$1,836/yr

Churn Risk

85%

Annual Value

$1,836

Member Since

240d

No-Show Rate

88.0%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tenure4%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

8

Rebecca Torres

unlimited

8557d ago0↓ 6$2,340/yr

Churn Risk

85%

Annual Value

$2,340

Member Since

296d

No-Show Rate

92.3%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

9

Taylor Robinson

unlimited

8447d ago0↓ 6$2,280/yr

Churn Risk

84%

Annual Value

$2,280

Member Since

331d

No-Show Rate

91.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

10

Ashley Thomas

unlimited

8447d ago1↓ 5$2,148/yr

Churn Risk

84%

Annual Value

$2,148

Member Since

635d

No-Show Rate

97.5%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate23%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

11

Ashley Wilson

unlimited

8458d ago0↓ 8$2,196/yr

Churn Risk

84%

Annual Value

$2,196

Member Since

247d

No-Show Rate

89.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate21%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

12

Jessica Torres

12-class monthly

8437d ago0↓ 5$1,788/yr

Churn Risk

84%

Annual Value

$1,788

Member Since

502d

No-Show Rate

93.4%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tier2%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

13

Natalie Jackson

4-class monthly

8445d ago1↓ 3$780/yr

Churn Risk

84%

Annual Value

$780

Member Since

721d

No-Show Rate

86.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop31%
No-show rate21%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

14

Brooke Martin

12-class monthly

8357d ago0↓ 7$1,656/yr

Churn Risk

83%

Annual Value

$1,656

Member Since

300d

No-Show Rate

81.2%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate19%
Membership tenure4%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

15

Rachel Lee

unlimited

8350d ago0↓ 6$2,124/yr

Churn Risk

83%

Annual Value

$2,124

Member Since

452d

No-Show Rate

91.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate22%
Membership tenure2%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 115 of 301
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

13

Total at Risk

$75,318

Annual Revenue Protected

$22,595

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly