| 1 | Amelia Flores 4-class monthly | 90 | 64d ago | 0↓ 4 | $888/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Taylor Johnson 4-class monthly | 89 | 43d ago | 1↓ 6 | $684/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 3 | Ava Green 4-class monthly | 89 | 45d ago | 1↓ 6 | $888/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 4 | Jessica Hill 8-class monthly | 86 | 33d ago | 0↓ 4 | $1,164/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 5 | Amelia Scott 4-class monthly | 86 | 30d ago | 0↓ 5 | $804/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Brooke Walker 8-class monthly | 85 | 44d ago | 0↓ 8 | $1,032/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 7 | Emily Jones 12-class monthly | 85 | 48d ago | 0↓ 6 | $1,836/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Rebecca Torres unlimited | 85 | 57d ago | 0↓ 6 | $2,340/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 9 | Taylor Robinson unlimited | 84 | 47d ago | 0↓ 6 | $2,280/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 10 | Ashley Thomas unlimited | 84 | 47d ago | 1↓ 5 | $2,148/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Ashley Wilson unlimited | 84 | 58d ago | 0↓ 8 | $2,196/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 12 | Jessica Torres 12-class monthly | 84 | 37d ago | 0↓ 5 | $1,788/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 13 | Natalie Jackson 4-class monthly | 84 | 45d ago | 1↓ 3 | $780/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Brooke Martin 12-class monthly | 83 | 57d ago | 0↓ 7 | $1,656/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Rachel Lee unlimited | 83 | 50d ago | 0↓ 6 | $2,124/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |