| 1 | Stephanie Brown 4-class monthly | 90 | 51d ago | 0↓ 8 | $780/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Camille Jones unlimited | 87 | 38d ago | 0↓ 5 | $2,124/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 3 | Priya Jackson 8-class monthly | 86 | 37d ago | 1↓ 6 | $1,104/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 4 | Peyton Scott 8-class monthly | 85 | 55d ago | 0↓ 8 | $1,116/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 5 | Emily Clark 12-class monthly | 84 | 46d ago | 1↓ 3 | $1,800/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Olivia King 12-class monthly | 84 | 53d ago | 0↓ 7 | $1,788/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Peyton Lee 12-class monthly | 83 | 39d ago | 0↓ 5 | $1,836/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Natalie Taylor 8-class monthly | 82 | 25d ago | 1↓ 6 | $1,212/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Ashley Jones 12-class monthly | 82 | 48d ago | 1↓ 3 | $1,788/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Michelle Hill 8-class monthly | 82 | 32d ago | 0↓ 4 | $1,056/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Camille Wilson 12-class monthly | 82 | 33d ago | 0↓ 6 | $1,848/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Jennifer Allen 8-class monthly | 81 | 32d ago | 0↓ 8 | $1,020/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Jordan Williams unlimited | 81 | 35d ago | 0↓ 8 | $2,124/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 14 | Rebecca Williams unlimited | 80 | 35d ago | 0↓ 6 | $2,292/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 15 | Emily Jones unlimited | 80 | 54d ago | 0↓ 7 | $2,172/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |