JetSet Modern Pilates
Member Retention Intelligence|Wayne

Retention AI

Wayne · Wayne, NJ

Cohort Retention

% of members still active N months after joining

64%

6-month

40%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

246

High Risk

34

immediate action needed

Medium Risk

54

monitor closely

Revenue at Risk

$61,877

annual exposure

Member Risk Distribution

34

High Risk

14% of members

54

Medium Risk

22% of members

158

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
33%25/75 · $54,984
12-Class Monthly
34%20/59 · $35,472
8-Class Monthly
44%22/50 · $24,636
4-Class Monthly
34%21/62 · $16,512

Member Risk Table

246 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Stephanie Brown

4-class monthly

9051d ago0↓ 8$780/yr

Churn Risk

90%

Annual Value

$780

Member Since

82d

No-Show Rate

87.9%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate19%
Membership tenure6%
Membership tier6%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

2

Camille Jones

unlimited

8738d ago0↓ 5$2,124/yr

Churn Risk

87%

Annual Value

$2,124

Member Since

49d

No-Show Rate

80.6%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate19%
Membership tenure9%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

3

Priya Jackson

8-class monthly

8637d ago1↓ 6$1,104/yr

Churn Risk

86%

Annual Value

$1,104

Member Since

258d

No-Show Rate

90.9%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

4

Peyton Scott

8-class monthly

8555d ago0↓ 8$1,116/yr

Churn Risk

85%

Annual Value

$1,116

Member Since

435d

No-Show Rate

89.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

5

Emily Clark

12-class monthly

8446d ago1↓ 3$1,800/yr

Churn Risk

84%

Annual Value

$1,800

Member Since

261d

No-Show Rate

97.9%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop30%
No-show rate23%
Membership tenure4%
Membership tier2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

6

Olivia King

12-class monthly

8453d ago0↓ 7$1,788/yr

Churn Risk

84%

Annual Value

$1,788

Member Since

689d

No-Show Rate

91.4%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate22%
Membership tier2%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

7

Peyton Lee

12-class monthly

8339d ago0↓ 5$1,836/yr

Churn Risk

83%

Annual Value

$1,836

Member Since

370d

No-Show Rate

85.8%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate21%
Membership tier2%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

8

Natalie Taylor

8-class monthly

8225d ago1↓ 6$1,212/yr

Churn Risk

82%

Annual Value

$1,212

Member Since

244d

No-Show Rate

92.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency35%
Frequency drop34%
No-show rate23%
Membership tier4%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

9

Ashley Jones

12-class monthly

8248d ago1↓ 3$1,788/yr

Churn Risk

82%

Annual Value

$1,788

Member Since

81d

No-Show Rate

72.8%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency42%
Frequency drop31%
No-show rate18%
Membership tenure7%
Membership tier2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Michelle Hill

8-class monthly

8232d ago0↓ 4$1,056/yr

Churn Risk

82%

Annual Value

$1,056

Member Since

318d

No-Show Rate

73.7%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop34%
No-show rate18%
Membership tier4%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

11

Camille Wilson

12-class monthly

8233d ago0↓ 6$1,848/yr

Churn Risk

82%

Annual Value

$1,848

Member Since

214d

No-Show Rate

80.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

12

Jennifer Allen

8-class monthly

8132d ago0↓ 8$1,020/yr

Churn Risk

81%

Annual Value

$1,020

Member Since

185d

No-Show Rate

71.2%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop35%
No-show rate18%
Membership tier4%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Jordan Williams

unlimited

8135d ago0↓ 8$2,124/yr

Churn Risk

81%

Annual Value

$2,124

Member Since

386d

No-Show Rate

88.1%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop35%
No-show rate22%
Membership tenure2%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

14

Rebecca Williams

unlimited

8035d ago0↓ 6$2,292/yr

Churn Risk

80%

Annual Value

$2,292

Member Since

636d

No-Show Rate

84.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop35%
No-show rate21%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

15

Emily Jones

unlimited

8054d ago0↓ 7$2,172/yr

Churn Risk

80%

Annual Value

$2,172

Member Since

527d

No-Show Rate

76.0%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency43%
Frequency drop35%
No-show rate19%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

Showing 115 of 246
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

10

Total at Risk

$61,877

Annual Revenue Protected

$18,563

by retaining 10 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly