Member Retention Intelligence|← Somerville

Retention AI

Somerville · Somerville, NJ

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

52%

6-month

27%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

110

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$35,252

annual exposure

Member Risk Distribution

High Risk

22% of members

Medium Risk

22% of members

Low Risk

56% of members

At-Risk by Membership Tier

Unlimited

45%13/29 · $28,980

12-Class Monthly

35%8/23 · $13,836

8-Class Monthly

43%13/30 · $15,024

4-Class Monthly

50%14/28 · $10,584

Member Risk Table

110 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Charlotte Williams 8-class monthly	89	64d ago	0↓ 6	$1,188/yr
Churn Risk 89% Annual Value $1,188 Member Since 31d No-Show Rate 77.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop31% No-show rate17% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Taylor Green 8-class monthly	89	48d ago	0↓ 6	$1,200/yr
Churn Risk 89% Annual Value $1,200 Member Since 104d No-Show Rate 89.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure6% Membership tier4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
3	Kate Torres 4-class monthly	89	47d ago	0↓ 4	$684/yr
Churn Risk 89% Annual Value $684 Member Since 638d No-Show Rate 99.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
4	Ashley Johnson 8-class monthly	88	55d ago	1↓ 4	$1,224/yr
Churn Risk 88% Annual Value $1,224 Member Since 133d No-Show Rate 98.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop31% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Jessica Green 4-class monthly	85	34d ago	0↓ 7	$744/yr
Churn Risk 85% Annual Value $744 Member Since 600d No-Show Rate 86.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
6	Rebecca Johnson 4-class monthly	85	42d ago	0↓ 4	$708/yr
Churn Risk 85% Annual Value $708 Member Since 75d No-Show Rate 58.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate14% Membership tenure6% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Ashley Walker 8-class monthly	84	31d ago	0↓ 8	$1,176/yr
Churn Risk 84% Annual Value $1,176 Member Since 310d No-Show Rate 89.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop33% No-show rate21% Membership tier4% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
8	Michelle Williams 8-class monthly	84	56d ago	0↓ 6	$1,152/yr
Churn Risk 84% Annual Value $1,152 Member Since 556d No-Show Rate 83.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Riley Taylor 12-class monthly	83	64d ago	0↓ 5	$1,632/yr
Churn Risk 83% Annual Value $1,632 Member Since 409d No-Show Rate 86.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop34% No-show rate21% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Taylor Garcia 4-class monthly	83	65d ago	0↓ 4	$684/yr
Churn Risk 83% Annual Value $684 Member Since 535d No-Show Rate 69.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Sarah Torres 4-class monthly	81	60d ago	1↓ 7	$900/yr
Churn Risk 81% Annual Value $900 Member Since 603d No-Show Rate 58.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency43% Frequency drop35% No-show rate15% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Priya Wright 12-class monthly	80	63d ago	1↓ 5	$1,824/yr
Churn Risk 80% Annual Value $1,824 Member Since 661d No-Show Rate 73.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency43% Frequency drop35% No-show rate18% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
13	Riley Allen 4-class monthly	79	21d ago	1↓ 6	$768/yr
Churn Risk 79% Annual Value $768 Member Since 512d No-Show Rate 92.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Frequency drop35% Visit recency33% No-show rate23% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
14	Diana Jackson 12-class monthly	79	35d ago	1↓ 4	$1,788/yr
Churn Risk 79% Annual Value $1,788 Member Since 317d No-Show Rate 69.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop34% No-show rate17% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Priya Harris unlimited	78	64d ago	1↓ 5	$2,112/yr
Churn Risk 78% Annual Value $2,112 Member Since 401d No-Show Rate 69.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency44% Frequency drop36% No-show rate18% Membership tenure2% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount

Showing 1–15 of 110

1 / 8

Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$35,252

Annual Revenue Protected

$10,576

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly