Member Retention Intelligence|← Florham Park

Retention AI

Florham Park · Florham Park, NJ

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

57%

6-month

33%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

251

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$67,444

annual exposure

Member Risk Distribution

High Risk

16% of members

Medium Risk

22% of members

157

Low Risk

63% of members

At-Risk by Membership Tier

Unlimited

41%24/59 · $53,976

12-Class Monthly

38%21/55 · $36,588

8-Class Monthly

35%26/74 · $29,616

4-Class Monthly

37%23/63 · $18,180

Member Risk Table

251 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Natalie Wright 8-class monthly	90	35d ago	0↓ 4	$1,104/yr
Churn Risk 90% Annual Value $1,104 Member Since 51d No-Show Rate 84.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency37% Frequency drop31% No-show rate19% Membership tenure9% Membership tier4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
2	Megan Lewis 4-class monthly	87	49d ago	1↓ 6	$876/yr
Churn Risk 87% Annual Value $876 Member Since 405d No-Show Rate 92.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Jennifer Williams 12-class monthly	86	56d ago	0↓ 4	$1,812/yr
Churn Risk 86% Annual Value $1,812 Member Since 143d No-Show Rate 96.2% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Rebecca Hill 4-class monthly	86	31d ago	0↓ 8	$756/yr
Churn Risk 86% Annual Value $756 Member Since 369d No-Show Rate 98.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency37% Frequency drop32% No-show rate23% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Ashley Taylor unlimited	86	26d ago	0↓ 7	$2,268/yr
Churn Risk 86% Annual Value $2,268 Member Since 56d No-Show Rate 98.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency34% Frequency drop33% No-show rate23% Membership tenure9% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Taylor Garcia 8-class monthly	86	33d ago	1↓ 4	$1,032/yr
Churn Risk 86% Annual Value $1,032 Member Since 51d No-Show Rate 71.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop32% No-show rate17% Membership tenure9% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
7	Lauren Walker 4-class monthly	86	36d ago	1↓ 3	$816/yr
Churn Risk 86% Annual Value $816 Member Since 248d No-Show Rate 93.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop30% No-show rate22% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Priya Lewis 12-class monthly	85	39d ago	1↓ 6	$1,824/yr
Churn Risk 85% Annual Value $1,824 Member Since 729d No-Show Rate 99.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
9	Ashley Jackson 4-class monthly	85	39d ago	0↓ 7	$792/yr
Churn Risk 85% Annual Value $792 Member Since 324d No-Show Rate 76.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Brittany Nguyen 12-class monthly	85	34d ago	0↓ 7	$1,704/yr
Churn Risk 85% Annual Value $1,704 Member Since 214d No-Show Rate 93.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop33% No-show rate22% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Priya Thomas 4-class monthly	85	40d ago	0↓ 4	$768/yr
Churn Risk 85% Annual Value $768 Member Since 317d No-Show Rate 71.4% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
12	Stephanie Torres 12-class monthly	84	54d ago	1↓ 7	$1,668/yr
Churn Risk 84% Annual Value $1,668 Member Since 269d No-Show Rate 85.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Priya Allen 8-class monthly	84	63d ago	0↓ 8	$1,260/yr
Churn Risk 84% Annual Value $1,260 Member Since 214d No-Show Rate 76.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Emily Robinson 8-class monthly	83	43d ago	1↓ 7	$1,152/yr
Churn Risk 83% Annual Value $1,152 Member Since 152d No-Show Rate 72.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier4% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Brittany Torres 8-class monthly	83	31d ago	1↓ 7	$1,092/yr
Churn Risk 83% Annual Value $1,092 Member Since 115d No-Show Rate 71.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop34% No-show rate17% Membership tenure7% Membership tier4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 1–15 of 251

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$67,444

Annual Revenue Protected

$20,233

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly