Member Retention Intelligence|← Park Avenue

Retention AI

Park Avenue · New York, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

68%

6-month

47%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

394

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$88,212

annual exposure

Member Risk Distribution

High Risk

13% of members

Medium Risk

22% of members

257

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited

37%36/98 · $80,100

12-Class Monthly

35%28/80 · $48,420

8-Class Monthly

34%39/114 · $44,652

4-Class Monthly

33%34/102 · $26,640

Member Risk Table

394 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Charlotte Robinson 4-class monthly	95	45d ago	0↓ 7	$852/yr
Churn Risk 95% Annual Value $852 Member Since 39d No-Show Rate 98.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency36% Frequency drop29% No-show rate21% Membership tenure8% Membership tier5% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
2	Michelle Torres 12-class monthly	90	53d ago	1↓ 5	$1,656/yr
Churn Risk 90% Annual Value $1,656 Member Since 37d No-Show Rate 88.4% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure9% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Peyton Jones 4-class monthly	89	61d ago	0↓ 8	$768/yr
Churn Risk 89% Annual Value $768 Member Since 227d No-Show Rate 95.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Olivia Scott 8-class monthly	88	45d ago	1↓ 5	$1,032/yr
Churn Risk 88% Annual Value $1,032 Member Since 262d No-Show Rate 95.4% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
5	Riley Martin 4-class monthly	88	65d ago	0↓ 5	$768/yr
Churn Risk 88% Annual Value $768 Member Since 291d No-Show Rate 86.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Rebecca Torres 4-class monthly	87	59d ago	0↓ 4	$792/yr
Churn Risk 87% Annual Value $792 Member Since 501d No-Show Rate 90.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
7	Jessica Brown 8-class monthly	87	52d ago	0↓ 5	$1,020/yr
Churn Risk 87% Annual Value $1,020 Member Since 620d No-Show Rate 96.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Riley Williams 12-class monthly	87	53d ago	1↓ 5	$1,788/yr
Churn Risk 87% Annual Value $1,788 Member Since 70d No-Show Rate 84.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tenure6% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
9	Nicole Taylor 8-class monthly	86	34d ago	1↓ 6	$1,236/yr
Churn Risk 86% Annual Value $1,236 Member Since 378d No-Show Rate 97.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop33% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
10	Charlotte Harris 12-class monthly	86	47d ago	1↓ 6	$1,632/yr
Churn Risk 86% Annual Value $1,632 Member Since 642d No-Show Rate 99.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Brittany King 8-class monthly	85	31d ago	1↓ 6	$1,212/yr
Churn Risk 85% Annual Value $1,212 Member Since 120d No-Show Rate 94.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency37% Frequency drop33% No-show rate22% Membership tier4% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
12	Ashley Jones 8-class monthly	85	53d ago	1↓ 7	$1,212/yr
Churn Risk 85% Annual Value $1,212 Member Since 443d No-Show Rate 87.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
13	Kate Torres 12-class monthly	84	42d ago	0↓ 6	$1,824/yr
Churn Risk 84% Annual Value $1,824 Member Since 163d No-Show Rate 83.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
14	Sophia Jones 4-class monthly	84	39d ago	0↓ 8	$864/yr
Churn Risk 84% Annual Value $864 Member Since 366d No-Show Rate 75.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Rebecca Taylor 8-class monthly	82	59d ago	0↓ 5	$1,176/yr
Churn Risk 82% Annual Value $1,176 Member Since 449d No-Show Rate 74.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop34% No-show rate18% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount

Showing 1–15 of 394

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$88,212

Annual Revenue Protected

$26,464

by retaining 15 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly