Member Retention Intelligence|← Gramercy

Retention AI

Gramercy · New York, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

69%

6-month

47%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

339

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$76,976

annual exposure

Member Risk Distribution

High Risk

13% of members

Medium Risk

22% of members

221

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited

39%35/90 · $76,980

12-Class Monthly

25%23/92 · $39,912

8-Class Monthly

30%24/80 · $27,432

4-Class Monthly

47%36/77 · $28,116

Member Risk Table

339 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Megan Brown 4-class monthly	88	58d ago	1↓ 7	$792/yr
Churn Risk 88% Annual Value $792 Member Since 80d No-Show Rate 76.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate17% Membership tenure6% Membership tier6% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
2	Peyton Green 4-class monthly	88	53d ago	0↓ 6	$672/yr
Churn Risk 88% Annual Value $672 Member Since 215d No-Show Rate 87.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
3	Jordan Torres unlimited	87	47d ago	0↓ 8	$2,184/yr
Churn Risk 87% Annual Value $2,184 Member Since 101d No-Show Rate 92.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tenure6% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Jessica Flores 4-class monthly	87	33d ago	0↓ 8	$792/yr
Churn Risk 87% Annual Value $792 Member Since 581d No-Show Rate 97.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop32% No-show rate23% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Brooke Jackson 4-class monthly	86	42d ago	0↓ 7	$804/yr
Churn Risk 86% Annual Value $804 Member Since 218d No-Show Rate 76.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Morgan Nguyen 12-class monthly	85	41d ago	0↓ 6	$1,752/yr
Churn Risk 85% Annual Value $1,752 Member Since 675d No-Show Rate 97.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Emily Garcia 4-class monthly	85	60d ago	0↓ 6	$864/yr
Churn Risk 85% Annual Value $864 Member Since 414d No-Show Rate 80.9% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Morgan Williams 4-class monthly	85	25d ago	0↓ 7	$756/yr
Churn Risk 85% Annual Value $756 Member Since 228d No-Show Rate 98.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency34% Frequency drop33% No-show rate23% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Peyton Williams 8-class monthly	84	55d ago	0↓ 5	$1,224/yr
Churn Risk 84% Annual Value $1,224 Member Since 303d No-Show Rate 76.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier4% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Megan Lee 4-class monthly	84	53d ago	1↓ 3	$900/yr
Churn Risk 84% Annual Value $900 Member Since 435d No-Show Rate 89.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop30% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Lauren Flores 12-class monthly	84	58d ago	0↓ 6	$1,740/yr
Churn Risk 84% Annual Value $1,740 Member Since 66d No-Show Rate 72.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate17% Membership tenure7% Membership tier2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Natalie Harris 8-class monthly	84	59d ago	1↓ 3	$1,092/yr
Churn Risk 84% Annual Value $1,092 Member Since 467d No-Show Rate 94.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop30% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Morgan Brown 8-class monthly	84	46d ago	1↓ 4	$1,128/yr
Churn Risk 84% Annual Value $1,128 Member Since 237d No-Show Rate 78.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop32% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
14	Diana Anderson unlimited	83	32d ago	0↓ 8	$2,196/yr
Churn Risk 83% Annual Value $2,196 Member Since 160d No-Show Rate 96.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop34% No-show rate23% Membership tenure4% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Amanda Clark 8-class monthly	83	47d ago	1↓ 4	$1,188/yr
Churn Risk 83% Annual Value $1,188 Member Since 394d No-Show Rate 81.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 1–15 of 339

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$76,976

Annual Revenue Protected

$23,093

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly