Member Retention Intelligence|← Boerum Hill

Retention AI

Boerum Hill · Brooklyn, NY

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

64%

6-month

41%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

303

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$74,034

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

194

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

37%28/75 · $61,560

12-Class Monthly

35%31/89 · $54,396

8-Class Monthly

36%26/73 · $29,220

4-Class Monthly

36%24/66 · $18,612

Member Risk Table

303 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Sophia Hall 4-class monthly	91	63d ago	1↓ 6	$768/yr
Churn Risk 91% Annual Value $768 Member Since 80d No-Show Rate 92.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure6% Membership tier6% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Riley Martin 4-class monthly	90	61d ago	0↓ 4	$720/yr
Churn Risk 90% Annual Value $720 Member Since 144d No-Show Rate 97.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
3	Megan Johnson 4-class monthly	90	47d ago	1↓ 3	$720/yr
Churn Risk 90% Annual Value $720 Member Since 45d No-Show Rate 84.4% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop28% No-show rate19% Membership tenure9% Membership tier6% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Emily King 8-class monthly	89	63d ago	0↓ 4	$1,044/yr
Churn Risk 89% Annual Value $1,044 Member Since 307d No-Show Rate 98.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Camille Allen unlimited	87	40d ago	0↓ 4	$2,196/yr
Churn Risk 87% Annual Value $2,196 Member Since 32d No-Show Rate 82.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate19% Membership tenure9% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Taylor Williams 8-class monthly	87	56d ago	1↓ 6	$1,140/yr
Churn Risk 87% Annual Value $1,140 Member Since 486d No-Show Rate 96.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Stephanie Jones 8-class monthly	87	37d ago	0↓ 8	$1,092/yr
Churn Risk 87% Annual Value $1,092 Member Since 191d No-Show Rate 91.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier4% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Brooke Flores 12-class monthly	85	35d ago	0↓ 6	$1,848/yr
Churn Risk 85% Annual Value $1,848 Member Since 308d No-Show Rate 95.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop33% No-show rate22% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Stephanie Williams 8-class monthly	85	60d ago	0↓ 7	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 496d No-Show Rate 88.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
10	Camille Scott 4-class monthly	85	62d ago	1↓ 6	$768/yr
Churn Risk 85% Annual Value $768 Member Since 638d No-Show Rate 80.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Stephanie Scott 4-class monthly	84	32d ago	0↓ 7	$852/yr
Churn Risk 84% Annual Value $852 Member Since 654d No-Show Rate 86.6% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop33% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
12	Brittany Brown 12-class monthly	84	58d ago	0↓ 4	$1,812/yr
Churn Risk 84% Annual Value $1,812 Member Since 269d No-Show Rate 82.4% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Michelle Hall unlimited	84	32d ago	0↓ 7	$2,208/yr
Churn Risk 84% Annual Value $2,208 Member Since 133d No-Show Rate 97.3% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop34% No-show rate23% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
14	Jordan Jones 12-class monthly	83	54d ago	0↓ 8	$1,812/yr
Churn Risk 83% Annual Value $1,812 Member Since 412d No-Show Rate 87.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop34% No-show rate21% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
15	Sophia King 4-class monthly	82	36d ago	0↓ 4	$792/yr
Churn Risk 82% Annual Value $792 Member Since 251d No-Show Rate 65.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop34% No-show rate16% Membership tier6% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 303

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$74,034

Annual Revenue Protected

$22,210

by retaining 13 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly