Member Retention Intelligence|← Midtown Nashville

Retention AI

Midtown Nashville · Nashville, TN

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

53%

6-month

28%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

102

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$31,664

annual exposure

Member Risk Distribution

High Risk

22% of members

Medium Risk

22% of members

Low Risk

57% of members

At-Risk by Membership Tier

Unlimited

45%10/22 · $22,248

12-Class Monthly

34%10/29 · $16,956

8-Class Monthly

52%14/27 · $15,612

4-Class Monthly

42%10/24 · $7,596

Member Risk Table

102 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Jennifer Wilson unlimited	90	50d ago	1↓ 6	$2,172/yr
Churn Risk 90% Annual Value $2,172 Member Since 32d No-Show Rate 94.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tenure9% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Jordan Wright 8-class monthly	87	61d ago	1↓ 7	$1,032/yr
Churn Risk 87% Annual Value $1,032 Member Since 691d No-Show Rate 96.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
3	Rebecca Wright 4-class monthly	86	44d ago	1↓ 6	$804/yr
Churn Risk 86% Annual Value $804 Member Since 193d No-Show Rate 78.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate18% Membership tier6% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
4	Stephanie Scott 8-class monthly	85	56d ago	1↓ 7	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 688d No-Show Rate 86.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Peyton Jackson 8-class monthly	84	37d ago	0↓ 7	$1,032/yr
Churn Risk 84% Annual Value $1,032 Member Since 291d No-Show Rate 79.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Sophia Taylor 4-class monthly	84	36d ago	0↓ 4	$828/yr
Churn Risk 84% Annual Value $828 Member Since 160d No-Show Rate 73.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Rebecca Robinson 8-class monthly	84	45d ago	0↓ 8	$1,020/yr
Churn Risk 84% Annual Value $1,020 Member Since 656d No-Show Rate 82.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Sarah Scott 8-class monthly	84	42d ago	0↓ 4	$1,260/yr
Churn Risk 84% Annual Value $1,260 Member Since 171d No-Show Rate 72.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier4% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
9	Taylor Harris unlimited	82	54d ago	1↓ 6	$2,148/yr
Churn Risk 82% Annual Value $2,148 Member Since 341d No-Show Rate 80.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tenure4% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
10	Rachel Williams 8-class monthly	82	52d ago	0↓ 5	$1,176/yr
Churn Risk 82% Annual Value $1,176 Member Since 622d No-Show Rate 71.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate17% Membership tier4% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Charlotte Robinson 4-class monthly	81	43d ago	0↓ 5	$744/yr
Churn Risk 81% Annual Value $744 Member Since 463d No-Show Rate 62.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop34% No-show rate15% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Kate Robinson 8-class monthly	81	49d ago	1↓ 5	$1,056/yr
Churn Risk 81% Annual Value $1,056 Member Since 206d No-Show Rate 60.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop35% No-show rate15% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Ashley Green unlimited	81	43d ago	1↓ 7	$2,136/yr
Churn Risk 81% Annual Value $2,136 Member Since 520d No-Show Rate 81.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop35% No-show rate20% Membership tenure2% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Amanda Clark 12-class monthly	80	30d ago	0↓ 5	$1,644/yr
Churn Risk 80% Annual Value $1,644 Member Since 409d No-Show Rate 83.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop35% No-show rate21% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
15	Brooke Wilson 4-class monthly	80	55d ago	1↓ 3	$744/yr
Churn Risk 80% Annual Value $744 Member Since 549d No-Show Rate 66.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency43% Frequency drop32% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 102

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$31,664

Annual Revenue Protected

$9,499

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly