| 1 | Jessica Williams 8-class monthly | 86 | 56d ago | 1↓ 6 | $1,212/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Jordan Wilson 12-class monthly | 86 | 42d ago | 1↓ 4 | $1,764/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 3 | Sarah Williams 12-class monthly | 86 | 57d ago | 1↓ 7 | $1,812/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 4 | Amelia Moore 8-class monthly | 85 | 62d ago | 1↓ 7 | $1,104/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Emily Nguyen 12-class monthly | 84 | 33d ago | 0↓ 6 | $1,776/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 6 | Rebecca Johnson unlimited | 83 | 57d ago | 0↓ 8 | $2,340/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 7 | Jessica Moore 8-class monthly | 82 | 32d ago | 1↓ 5 | $1,224/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Camille Hill unlimited | 82 | 50d ago | 1↓ 6 | $2,208/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 9 | Natalie Clark 8-class monthly | 82 | 36d ago | 0↓ 8 | $1,032/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 10 | Taylor Moore 12-class monthly | 82 | 58d ago | 0↓ 7 | $1,704/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Rachel Jackson 8-class monthly | 81 | 41d ago | 1↓ 3 | $1,224/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Natalie Brown 12-class monthly | 81 | 40d ago | 0↓ 8 | $1,704/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 13 | Morgan Jones unlimited | 81 | 44d ago | 1↓ 6 | $2,256/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Brittany Wright 12-class monthly | 81 | 42d ago | 1↓ 5 | $1,644/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 15 | Amanda Wright unlimited | 80 | 33d ago | 1↓ 4 | $2,124/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |