JetSet Modern Pilates
Member Retention Intelligence|West End Greenville

Retention AI

West End Greenville · Greenville, SC

Cohort Retention

% of members still active N months after joining

47%

6-month

22%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

96

High Risk

23

immediate action needed

Medium Risk

21

monitor closely

Revenue at Risk

$39,795

annual exposure

Member Risk Distribution

23

High Risk

24% of members

21

Medium Risk

22% of members

52

Low Risk

54% of members

At-Risk by Membership Tier

Unlimited
57%13/23 · $28,896
12-Class Monthly
48%16/33 · $27,300
8-Class Monthly
39%7/18 · $8,148
4-Class Monthly
36%8/22 · $6,324

Member Risk Table

96 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Jessica Williams

8-class monthly

8656d ago1↓ 6$1,212/yr

Churn Risk

86%

Annual Value

$1,212

Member Since

726d

No-Show Rate

93.6%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

2

Jordan Wilson

12-class monthly

8642d ago1↓ 4$1,764/yr

Churn Risk

86%

Annual Value

$1,764

Member Since

68d

No-Show Rate

85.8%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate20%
Membership tenure6%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

3

Sarah Williams

12-class monthly

8657d ago1↓ 7$1,812/yr

Churn Risk

86%

Annual Value

$1,812

Member Since

284d

No-Show Rate

93.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tenure3%
Membership tier2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

4

Amelia Moore

8-class monthly

8562d ago1↓ 7$1,104/yr

Churn Risk

85%

Annual Value

$1,104

Member Since

439d

No-Show Rate

89.3%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

5

Emily Nguyen

12-class monthly

8433d ago0↓ 6$1,776/yr

Churn Risk

84%

Annual Value

$1,776

Member Since

643d

No-Show Rate

98.9%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate24%
Membership tier2%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

6

Rebecca Johnson

unlimited

8357d ago0↓ 8$2,340/yr

Churn Risk

83%

Annual Value

$2,340

Member Since

110d

No-Show Rate

70.9%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tenure7%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

7

Jessica Moore

8-class monthly

8232d ago1↓ 5$1,224/yr

Churn Risk

82%

Annual Value

$1,224

Member Since

485d

No-Show Rate

85.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop34%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

8

Camille Hill

unlimited

8250d ago1↓ 6$2,208/yr

Churn Risk

82%

Annual Value

$2,208

Member Since

544d

No-Show Rate

88.4%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate21%
Membership tenure2%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

9

Natalie Clark

8-class monthly

8236d ago0↓ 8$1,032/yr

Churn Risk

82%

Annual Value

$1,032

Member Since

185d

No-Show Rate

71.1%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tier4%
Membership tenure4%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

10

Taylor Moore

12-class monthly

8258d ago0↓ 7$1,704/yr

Churn Risk

82%

Annual Value

$1,704

Member Since

175d

No-Show Rate

73.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate18%
Membership tenure4%
Membership tier2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

11

Rachel Jackson

8-class monthly

8141d ago1↓ 3$1,224/yr

Churn Risk

81%

Annual Value

$1,224

Member Since

204d

No-Show Rate

75.0%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency42%
Frequency drop31%
No-show rate18%
Membership tier4%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

12

Natalie Brown

12-class monthly

8140d ago0↓ 8$1,704/yr

Churn Risk

81%

Annual Value

$1,704

Member Since

472d

No-Show Rate

78.4%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate19%
Membership tier2%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

13

Morgan Jones

unlimited

8144d ago1↓ 6$2,256/yr

Churn Risk

81%

Annual Value

$2,256

Member Since

330d

No-Show Rate

73.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency42%
Frequency drop35%
No-show rate18%
Membership tenure4%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Brittany Wright

12-class monthly

8142d ago1↓ 5$1,644/yr

Churn Risk

81%

Annual Value

$1,644

Member Since

258d

No-Show Rate

66.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency43%
Frequency drop35%
No-show rate17%
Membership tenure4%
Membership tier2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

15

Amanda Wright

unlimited

8033d ago1↓ 4$2,124/yr

Churn Risk

80%

Annual Value

$2,124

Member Since

282d

No-Show Rate

81.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate20%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

7

Total at Risk

$39,795

Annual Revenue Protected

$11,939

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly