Member Retention Intelligence|← Research Triangle Park

Retention AI

Research Triangle Park · Durham, NC

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

50%

6-month

25%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$24,919

annual exposure

Member Risk Distribution

High Risk

23% of members

Medium Risk

23% of members

Low Risk

55% of members

At-Risk by Membership Tier

Unlimited

33%6/18 · $13,404

12-Class Monthly

47%8/17 · $14,088

8-Class Monthly

48%10/21 · $11,256

4-Class Monthly

53%10/19 · $8,088

Member Risk Table

75 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Ava Allen 4-class monthly	86	40d ago	1↓ 4	$708/yr
Churn Risk 86% Annual Value $708 Member Since 487d No-Show Rate 90.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
2	Rebecca Torres 4-class monthly	86	63d ago	1↓ 5	$780/yr
Churn Risk 86% Annual Value $780 Member Since 544d No-Show Rate 85.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Megan Hill 12-class monthly	86	62d ago	0↓ 7	$1,764/yr
Churn Risk 86% Annual Value $1,764 Member Since 231d No-Show Rate 91.5% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Natalie Jackson 8-class monthly	85	33d ago	1↓ 6	$1,260/yr
Churn Risk 85% Annual Value $1,260 Member Since 537d No-Show Rate 97.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop33% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Ava Taylor 12-class monthly	85	38d ago	0↓ 4	$1,812/yr
Churn Risk 85% Annual Value $1,812 Member Since 608d No-Show Rate 99.3% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
6	Rebecca Garcia 4-class monthly	85	65d ago	1↓ 6	$852/yr
Churn Risk 85% Annual Value $852 Member Since 197d No-Show Rate 73.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
7	Megan Garcia 12-class monthly	85	45d ago	0↓ 6	$1,740/yr
Churn Risk 85% Annual Value $1,740 Member Since 333d No-Show Rate 89.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Diana Torres 12-class monthly	85	36d ago	0↓ 4	$1,836/yr
Churn Risk 85% Annual Value $1,836 Member Since 162d No-Show Rate 93.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop33% No-show rate22% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Rachel Young 8-class monthly	85	36d ago	0↓ 6	$1,104/yr
Churn Risk 85% Annual Value $1,104 Member Since 241d No-Show Rate 84.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop33% No-show rate20% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
10	Peyton Robinson unlimited	83	36d ago	1↓ 6	$2,232/yr
Churn Risk 83% Annual Value $2,232 Member Since 520d No-Show Rate 95.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop34% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Megan Martinez 4-class monthly	82	49d ago	0↓ 6	$828/yr
Churn Risk 82% Annual Value $828 Member Since 141d No-Show Rate 60.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate15% Membership tier6% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
12	Ava King 8-class monthly	82	34d ago	1↓ 7	$1,080/yr
Churn Risk 82% Annual Value $1,080 Member Since 425d No-Show Rate 81.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop34% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Charlotte Taylor 4-class monthly	82	22d ago	1↓ 5	$816/yr
Churn Risk 82% Annual Value $816 Member Since 324d No-Show Rate 95.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Frequency drop34% Visit recency33% No-show rate23% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Sarah Green 4-class monthly	81	52d ago	0↓ 5	$840/yr
Churn Risk 81% Annual Value $840 Member Since 558d No-Show Rate 59.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop35% No-show rate15% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Morgan Martin unlimited	77	54d ago	1↓ 3	$2,280/yr
Churn Risk 77% Annual Value $2,280 Member Since 239d No-Show Rate 68.7% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency44% Frequency drop33% No-show rate18% Membership tenure4% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 1–15 of 75

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$24,919

Annual Revenue Protected

$7,476

by retaining 5 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly