Member Retention Intelligence|← Lake Norman

Retention AI

Lake Norman · Huntersville, NC

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

51%

6-month

26%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

105

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$33,355

annual exposure

Member Risk Distribution

High Risk

22% of members

Medium Risk

22% of members

Low Risk

56% of members

At-Risk by Membership Tier

Unlimited

36%8/22 · $17,364

12-Class Monthly

50%14/28 · $24,084

8-Class Monthly

46%12/26 · $13,908

4-Class Monthly

41%12/29 · $9,852

Member Risk Table

105 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Olivia Wright 4-class monthly	89	39d ago	0↓ 6	$720/yr
Churn Risk 89% Annual Value $720 Member Since 344d No-Show Rate 93.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop32% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
2	Jennifer Garcia 4-class monthly	87	37d ago	1↓ 5	$768/yr
Churn Risk 87% Annual Value $768 Member Since 270d No-Show Rate 85.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Jordan Thomas 4-class monthly	86	55d ago	0↓ 4	$828/yr
Churn Risk 86% Annual Value $828 Member Since 641d No-Show Rate 88.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Emily Robinson 8-class monthly	86	42d ago	1↓ 5	$1,044/yr
Churn Risk 86% Annual Value $1,044 Member Since 654d No-Show Rate 91.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Lauren King 4-class monthly	86	51d ago	0↓ 5	$816/yr
Churn Risk 86% Annual Value $816 Member Since 119d No-Show Rate 63.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate15% Membership tenure6% Membership tier6% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Natalie Jackson 4-class monthly	86	43d ago	1↓ 7	$852/yr
Churn Risk 86% Annual Value $852 Member Since 379d No-Show Rate 83.3% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
7	Ava Harris 8-class monthly	85	49d ago	0↓ 6	$1,092/yr
Churn Risk 85% Annual Value $1,092 Member Since 649d No-Show Rate 89.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
8	Charlotte Clark 8-class monthly	84	38d ago	0↓ 5	$1,236/yr
Churn Risk 84% Annual Value $1,236 Member Since 352d No-Show Rate 79.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier4% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Emily Martin 12-class monthly	84	41d ago	0↓ 6	$1,656/yr
Churn Risk 84% Annual Value $1,656 Member Since 429d No-Show Rate 90.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
10	Amanda Wright unlimited	84	56d ago	1↓ 4	$2,208/yr
Churn Risk 84% Annual Value $2,208 Member Since 236d No-Show Rate 92.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop32% No-show rate22% Membership tenure4% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Nicole Flores 12-class monthly	83	40d ago	1↓ 4	$1,812/yr
Churn Risk 83% Annual Value $1,812 Member Since 481d No-Show Rate 91.1% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Ava Nguyen 4-class monthly	83	60d ago	0↓ 8	$864/yr
Churn Risk 83% Annual Value $864 Member Since 573d No-Show Rate 69.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Sarah Harris 8-class monthly	83	45d ago	1↓ 7	$1,068/yr
Churn Risk 83% Annual Value $1,068 Member Since 260d No-Show Rate 67.8% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate16% Membership tier4% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
14	Ava Hill 12-class monthly	82	41d ago	0↓ 4	$1,788/yr
Churn Risk 82% Annual Value $1,788 Member Since 181d No-Show Rate 76.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate18% Membership tenure4% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Jordan Thomas unlimited	82	35d ago	1↓ 7	$2,208/yr
Churn Risk 82% Annual Value $2,208 Member Since 685d No-Show Rate 92.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop34% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 105

1 / 7

Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$33,355

Annual Revenue Protected

$10,007

by retaining 7 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly