Member Retention Intelligence|← Downtown Raleigh

Retention AI

Downtown Raleigh · Raleigh, NC

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

54%

6-month

29%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

100

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$33,393

annual exposure

Member Risk Distribution

High Risk

21% of members

Medium Risk

22% of members

Low Risk

57% of members

At-Risk by Membership Tier

Unlimited

45%9/20 · $19,788

12-Class Monthly

55%12/22 · $20,628

8-Class Monthly

43%12/28 · $13,644

4-Class Monthly

33%10/30 · $7,572

Member Risk Table

100 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Sarah Robinson 12-class monthly	89	48d ago	1↓ 6	$1,692/yr
Churn Risk 89% Annual Value $1,692 Member Since 74d No-Show Rate 95.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tenure6% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
2	Michelle Torres 4-class monthly	88	61d ago	1↓ 3	$744/yr
Churn Risk 88% Annual Value $744 Member Since 194d No-Show Rate 99.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop29% No-show rate23% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Sarah Flores 4-class monthly	86	36d ago	0↓ 5	$672/yr
Churn Risk 86% Annual Value $672 Member Since 92d No-Show Rate 72.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate17% Membership tenure6% Membership tier6% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
4	Natalie Garcia 4-class monthly	85	46d ago	1↓ 5	$756/yr
Churn Risk 85% Annual Value $756 Member Since 427d No-Show Rate 82.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Megan Taylor unlimited	85	54d ago	1↓ 4	$2,244/yr
Churn Risk 85% Annual Value $2,244 Member Since 276d No-Show Rate 98.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop32% No-show rate23% Membership tenure4% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Diana Thomas 8-class monthly	85	31d ago	1↓ 5	$1,152/yr
Churn Risk 85% Annual Value $1,152 Member Since 482d No-Show Rate 97.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop33% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Jessica Robinson 8-class monthly	84	40d ago	1↓ 4	$1,056/yr
Churn Risk 84% Annual Value $1,056 Member Since 582d No-Show Rate 85.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
8	Taylor Taylor 8-class monthly	83	64d ago	1↓ 5	$1,224/yr
Churn Risk 83% Annual Value $1,224 Member Since 434d No-Show Rate 79.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Rachel Walker unlimited	83	43d ago	0↓ 8	$2,136/yr
Churn Risk 83% Annual Value $2,136 Member Since 467d No-Show Rate 93.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop34% No-show rate22% Membership tenure2% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Rebecca Moore 12-class monthly	83	53d ago	0↓ 6	$1,644/yr
Churn Risk 83% Annual Value $1,644 Member Since 698d No-Show Rate 84.0% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tier2% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Ava Brown 8-class monthly	82	48d ago	0↓ 6	$1,200/yr
Churn Risk 82% Annual Value $1,200 Member Since 225d No-Show Rate 65.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate16% Membership tier4% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
12	Morgan Williams unlimited	82	55d ago	0↓ 5	$2,160/yr
Churn Risk 82% Annual Value $2,160 Member Since 684d No-Show Rate 85.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate21% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Amanda Johnson unlimited	82	52d ago	0↓ 5	$2,304/yr
Churn Risk 82% Annual Value $2,304 Member Since 100d No-Show Rate 64.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate16% Membership tenure7% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Jennifer King 8-class monthly	80	54d ago	1↓ 5	$1,056/yr
Churn Risk 80% Annual Value $1,056 Member Since 248d No-Show Rate 57.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency43% Frequency drop35% No-show rate14% Membership tier5% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Natalie Scott unlimited	80	29d ago	1↓ 6	$2,232/yr
Churn Risk 80% Annual Value $2,232 Member Since 141d No-Show Rate 86.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop35% No-show rate21% Membership tenure4% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 100

1 / 7

Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$33,393

Annual Revenue Protected

$10,018

by retaining 6 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly