| 1 | Rachel Anderson unlimited | 90 | 50d ago | 0↓ 7 | $2,208/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 2 | Charlotte Allen 4-class monthly | 90 | 47d ago | 0↓ 4 | $744/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Peyton Young 4-class monthly | 86 | 41d ago | 1↓ 6 | $876/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Lauren Hall unlimited | 86 | 45d ago | 1↓ 6 | $2,232/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Megan Young 4-class monthly | 85 | 32d ago | 1↓ 5 | $804/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 6 | Jessica Walker 4-class monthly | 84 | 52d ago | 0↓ 7 | $780/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 7 | Amelia Thomas unlimited | 83 | 53d ago | 1↓ 5 | $2,148/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Camille Allen 8-class monthly | 83 | 62d ago | 0↓ 6 | $1,080/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 9 | Peyton Martinez unlimited | 83 | 35d ago | 1↓ 7 | $2,196/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Peyton Wilson 8-class monthly | 83 | 43d ago | 1↓ 7 | $1,164/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 11 | Emily Thomas 4-class monthly | 83 | 27d ago | 1↓ 6 | $732/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 12 | Jessica Martinez 4-class monthly | 82 | 37d ago | 0↓ 6 | $672/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Sophia Brown 4-class monthly | 81 | 50d ago | 0↓ 4 | $852/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Stephanie King 8-class monthly | 81 | 47d ago | 1↓ 3 | $1,068/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 15 | Peyton Clark 4-class monthly | 81 | 31d ago | 1↓ 5 | $816/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |