JetSet Modern Pilates
Member Retention Intelligence|Buckhead

Retention AI

Buckhead · Atlanta, GA

Cohort Retention

% of members still active N months after joining

52%

6-month

27%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

128

High Risk

28

immediate action needed

Medium Risk

28

monitor closely

Revenue at Risk

$42,903

annual exposure

Member Risk Distribution

28

High Risk

22% of members

28

Medium Risk

22% of members

72

Low Risk

56% of members

At-Risk by Membership Tier

Unlimited
50%15/30 · $33,408
12-Class Monthly
40%12/30 · $20,880
8-Class Monthly
40%12/30 · $13,824
4-Class Monthly
45%17/38 · $13,584

Member Risk Table

128 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Rachel Anderson

unlimited

9050d ago0↓ 7$2,208/yr

Churn Risk

90%

Annual Value

$2,208

Member Since

54d

No-Show Rate

94.7%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate21%
Membership tenure9%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

2

Charlotte Allen

4-class monthly

9047d ago0↓ 4$744/yr

Churn Risk

90%

Annual Value

$744

Member Since

304d

No-Show Rate

96.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate22%
Membership tier6%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

3

Peyton Young

4-class monthly

8641d ago1↓ 6$876/yr

Churn Risk

86%

Annual Value

$876

Member Since

727d

No-Show Rate

87.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate20%
Membership tier6%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

4

Lauren Hall

unlimited

8645d ago1↓ 6$2,232/yr

Churn Risk

86%

Annual Value

$2,232

Member Since

82d

No-Show Rate

84.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate20%
Membership tenure6%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

5

Megan Young

4-class monthly

8532d ago1↓ 5$804/yr

Churn Risk

85%

Annual Value

$804

Member Since

123d

No-Show Rate

82.3%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency38%
Frequency drop33%
No-show rate19%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

6

Jessica Walker

4-class monthly

8452d ago0↓ 7$780/yr

Churn Risk

84%

Annual Value

$780

Member Since

280d

No-Show Rate

66.4%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate16%
Membership tier6%
Membership tenure4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

7

Amelia Thomas

unlimited

8353d ago1↓ 5$2,148/yr

Churn Risk

83%

Annual Value

$2,148

Member Since

657d

No-Show Rate

93.3%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate22%
Membership tenure2%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

8

Camille Allen

8-class monthly

8362d ago0↓ 6$1,080/yr

Churn Risk

83%

Annual Value

$1,080

Member Since

649d

No-Show Rate

78.1%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate19%
Membership tier4%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

9

Peyton Martinez

unlimited

8335d ago1↓ 7$2,196/yr

Churn Risk

83%

Annual Value

$2,196

Member Since

152d

No-Show Rate

89.9%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop34%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Peyton Wilson

8-class monthly

8343d ago1↓ 7$1,164/yr

Churn Risk

83%

Annual Value

$1,164

Member Since

110d

No-Show Rate

57.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate14%
Membership tenure7%
Membership tier4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

11

Emily Thomas

4-class monthly

8327d ago1↓ 6$732/yr

Churn Risk

83%

Annual Value

$732

Member Since

461d

No-Show Rate

90.6%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency36%
Frequency drop34%
No-show rate22%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

12

Jessica Martinez

4-class monthly

8237d ago0↓ 6$672/yr

Churn Risk

82%

Annual Value

$672

Member Since

348d

No-Show Rate

62.5%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate15%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Sophia Brown

4-class monthly

8150d ago0↓ 4$852/yr

Churn Risk

81%

Annual Value

$852

Member Since

591d

No-Show Rate

62.9%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate15%
Membership tier6%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Stephanie King

8-class monthly

8147d ago1↓ 3$1,068/yr

Churn Risk

81%

Annual Value

$1,068

Member Since

111d

No-Show Rate

61.3%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency42%
Frequency drop31%
No-show rate15%
Membership tenure7%
Membership tier4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

15

Peyton Clark

4-class monthly

8131d ago1↓ 5$816/yr

Churn Risk

81%

Annual Value

$816

Member Since

700d

No-Show Rate

73.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop34%
No-show rate18%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 115 of 128
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

8

Total at Risk

$42,903

Annual Revenue Protected

$12,871

by retaining 8 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly