| 1 | Amanda Scott 8-class monthly | 90 | 47d ago | 1↓ 6 | $1,032/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 2 | Rebecca Robinson 4-class monthly | 89 | 54d ago | 0↓ 6 | $672/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 3 | Brooke Young 8-class monthly | 89 | 62d ago | 0↓ 4 | $1,236/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Michelle Nguyen 4-class monthly | 86 | 58d ago | 1↓ 5 | $792/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Brittany Hall 12-class monthly | 85 | 32d ago | 1↓ 7 | $1,740/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 6 | Sarah Allen unlimited | 84 | 44d ago | 0↓ 7 | $2,100/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Olivia Lee 4-class monthly | 84 | 59d ago | 1↓ 6 | $684/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Riley Torres 4-class monthly | 83 | 44d ago | 1↓ 6 | $804/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Natalie Nguyen 8-class monthly | 83 | 52d ago | 1↓ 4 | $1,152/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Megan King 8-class monthly | 82 | 60d ago | 1↓ 7 | $1,224/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Morgan Thomas 4-class monthly | 81 | 26d ago | 0↓ 8 | $744/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Riley Wright 4-class monthly | 80 | 41d ago | 0↓ 7 | $780/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Priya King unlimited | 79 | 59d ago | 1↓ 7 | $2,184/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Taylor Wilson unlimited | 79 | 36d ago | 1↓ 7 | $2,280/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Charlotte Torres 12-class monthly | 79 | 30d ago | 0↓ 6 | $1,836/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |