| 1 | Emily Young 8-class monthly | 89 | 56d ago | 1↓ 7 | $1,200/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 2 | Emily Young 12-class monthly | 89 | 55d ago | 1↓ 6 | $1,860/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 3 | Nicole Wilson 8-class monthly | 87 | 41d ago | 1↓ 7 | $1,188/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Natalie Walker 12-class monthly | 87 | 44d ago | 0↓ 5 | $1,776/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 5 | Jordan Thomas 8-class monthly | 87 | 60d ago | 1↓ 4 | $1,032/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 6 | Michelle Taylor 4-class monthly | 87 | 57d ago | 1↓ 3 | $744/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 7 | Jessica Anderson 8-class monthly | 85 | 31d ago | 1↓ 7 | $1,212/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 8 | Amanda Allen 4-class monthly | 85 | 36d ago | 0↓ 6 | $708/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 9 | Jordan Flores 8-class monthly | 84 | 38d ago | 0↓ 8 | $1,212/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Priya Robinson 8-class monthly | 84 | 24d ago | 1↓ 7 | $1,236/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 11 | Morgan Garcia 8-class monthly | 84 | 61d ago | 0↓ 7 | $1,200/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Natalie Hall 8-class monthly | 84 | 37d ago | 1↓ 4 | $1,056/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 13 | Ashley Taylor unlimited | 84 | 52d ago | 0↓ 8 | $2,172/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Camille Green unlimited | 83 | 25d ago | 0↓ 7 | $2,316/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Ashley Wilson 8-class monthly | 83 | 57d ago | 1↓ 6 | $1,020/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |