| 1 | Emily Martin 12-class monthly | 86 | 40d ago | 1↓ 5 | $1,764/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 2 | Rachel Young unlimited | 86 | 61d ago | 1↓ 6 | $2,160/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 3 | Ashley Williams 8-class monthly | 85 | 45d ago | 0↓ 6 | $1,176/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 4 | Camille Scott 12-class monthly | 85 | 38d ago | 0↓ 7 | $1,656/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 5 | Amanda Hill 8-class monthly | 85 | 43d ago | 0↓ 8 | $1,092/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 6 | Natalie Lewis 4-class monthly | 85 | 51d ago | 1↓ 5 | $900/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Sarah Harris 8-class monthly | 85 | 36d ago | 0↓ 5 | $1,260/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Jennifer Garcia unlimited | 85 | 51d ago | 0↓ 5 | $2,256/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 9 | Michelle Johnson unlimited | 84 | 35d ago | 0↓ 8 | $2,160/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Amelia Wilson 8-class monthly | 84 | 30d ago | 1↓ 5 | $1,188/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Jordan Walker unlimited | 84 | 55d ago | 1↓ 4 | $2,184/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Rachel Johnson unlimited | 84 | 44d ago | 0↓ 5 | $2,136/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Sarah Scott 8-class monthly | 82 | 50d ago | 1↓ 5 | $1,188/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Jessica Anderson 12-class monthly | 82 | 64d ago | 0↓ 6 | $1,740/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 15 | Sarah Moore 4-class monthly | 82 | 27d ago | 1↓ 7 | $696/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |