JetSet Modern Pilates
Member Retention Intelligence|West Palm Beach

Retention AI

West Palm Beach · West Palm Beach, FL

Cohort Retention

% of members still active N months after joining

60%

6-month

36%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

266

High Risk

40

immediate action needed

Medium Risk

59

monitor closely

Revenue at Risk

$75,129

annual exposure

Member Risk Distribution

40

High Risk

15% of members

59

Medium Risk

22% of members

167

Low Risk

63% of members

At-Risk by Membership Tier

Unlimited
40%30/75 · $66,780
12-Class Monthly
43%27/63 · $47,400
8-Class Monthly
32%22/69 · $25,320
4-Class Monthly
34%20/59 · $16,212

Member Risk Table

266 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Emily Martin

12-class monthly

8640d ago1↓ 5$1,764/yr

Churn Risk

86%

Annual Value

$1,764

Member Since

280d

No-Show Rate

96.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate22%
Membership tenure3%
Membership tier2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

2

Rachel Young

unlimited

8661d ago1↓ 6$2,160/yr

Churn Risk

86%

Annual Value

$2,160

Member Since

131d

No-Show Rate

99.9%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate23%
Membership tenure3%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

3

Ashley Williams

8-class monthly

8545d ago0↓ 6$1,176/yr

Churn Risk

85%

Annual Value

$1,176

Member Since

712d

No-Show Rate

88.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

4

Camille Scott

12-class monthly

8538d ago0↓ 7$1,656/yr

Churn Risk

85%

Annual Value

$1,656

Member Since

132d

No-Show Rate

91.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tenure4%
Membership tier2%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

5

Amanda Hill

8-class monthly

8543d ago0↓ 8$1,092/yr

Churn Risk

85%

Annual Value

$1,092

Member Since

68d

No-Show Rate

67.9%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate16%
Membership tenure6%
Membership tier4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

6

Natalie Lewis

4-class monthly

8551d ago1↓ 5$900/yr

Churn Risk

85%

Annual Value

$900

Member Since

186d

No-Show Rate

73.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate17%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

7

Sarah Harris

8-class monthly

8536d ago0↓ 5$1,260/yr

Churn Risk

85%

Annual Value

$1,260

Member Since

69d

No-Show Rate

71.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate17%
Membership tenure6%
Membership tier4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

8

Jennifer Garcia

unlimited

8551d ago0↓ 5$2,256/yr

Churn Risk

85%

Annual Value

$2,256

Member Since

445d

No-Show Rate

99.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate24%
Membership tenure2%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

9

Michelle Johnson

unlimited

8435d ago0↓ 8$2,160/yr

Churn Risk

84%

Annual Value

$2,160

Member Since

145d

No-Show Rate

95.7%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate23%
Membership tenure4%
Membership tier1%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

10

Amelia Wilson

8-class monthly

8430d ago1↓ 5$1,188/yr

Churn Risk

84%

Annual Value

$1,188

Member Since

36d

No-Show Rate

64.7%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency37%
Frequency drop33%
No-show rate15%
Membership tenure10%
Membership tier4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

11

Jordan Walker

unlimited

8455d ago1↓ 4$2,184/yr

Churn Risk

84%

Annual Value

$2,184

Member Since

567d

No-Show Rate

99.8%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop32%
No-show rate24%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

12

Rachel Johnson

unlimited

8444d ago0↓ 5$2,136/yr

Churn Risk

84%

Annual Value

$2,136

Member Since

87d

No-Show Rate

74.6%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate18%
Membership tenure7%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Sarah Scott

8-class monthly

8250d ago1↓ 5$1,188/yr

Churn Risk

82%

Annual Value

$1,188

Member Since

309d

No-Show Rate

67.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate16%
Membership tier4%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Jessica Anderson

12-class monthly

8264d ago0↓ 6$1,740/yr

Churn Risk

82%

Annual Value

$1,740

Member Since

480d

No-Show Rate

82.6%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate20%
Membership tier2%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

15

Sarah Moore

4-class monthly

8227d ago1↓ 7$696/yr

Churn Risk

82%

Annual Value

$696

Member Since

222d

No-Show Rate

79.8%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency37%
Frequency drop34%
No-show rate19%
Membership tier6%
Membership tenure4%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 115 of 266
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

12

Total at Risk

$75,129

Annual Revenue Protected

$22,539

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly